Agentic Commerce & AI Checkout: What Google & Shopify’s UCP Means For Ecommerce Retailers
Join us as we explore Google and Shopify’s new agentic commerce foundation and how it could impact the customer journey as we know it. We consider practical use cases for… Read More
When Discovery Happens Before the Click: How AI is Reshaping Ecommerce Performance Marketing
AI-led discovery is shifting the customer journey upstream, which means paid media is now more about validation and confidence than first-time discovery. Join Ellie Jordan, Performance Marketing Lead at Swanky,… Read More
AI in Email Marketing: Use Cases, Challenges & Opportunities
In this article, Digital Marketing Manager Sarah Hanney explores how AI is affecting email marketing. What are the benefits of email marketing AI for retailers, and what challenges does it… Read More
How to Improve Your Ecommerce Store’s Visibility in ChatGPT Shopping Results
New conversational shopping features in ChatGPT are changing the way consumers discover products. Join us as we explore what this functionality looks like exactly, the impact on ecommerce retailers, and… Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. Read More
3 Ecommerce Site Search Solutions for your Shopify Plus Store
In order to capitalise on the strong buying intent of search users, more and more online merchants are turning to third-party ecommerce site search solutions to optimise the search experience.… Read More