Articles
Case Study: Ecommerce CRO Strategy Creates €1M Growth Opportunity for Loop Earplugs
The ecommerce conversion rate optimisation (CRO) experts at Swanky have created a nearly €1M annual turnover growth opportunity for Loop Earplugs through expertly designed and executed on-site testing. …Read More
Case Study: The CRO Program That Topped 150% of the Additional Revenue Target
Find out how our data-driven conversion rate optimisation program helped pet supplement subscription brand YuMOVE to improve conversion rate, grow their subscriber base and increase average order value , accelerating their digital growth! …Read More
How Using Review Feeds Can Boost Conversions For Your Abandoned Cart Flow
Abandoned carts happen to the best of us — but that’s not the end of the story. Learn how review feeds can help you improve your AC flow and increase conversions. …Read More
How To Get Started With Email Personalisation in 5 Steps
Time for another blog takeover! Tom Ricards, Account Director at personalisation platform Fresh Relevance, is here to discuss how you can get started with a five-star email personalisation strategy. …Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven actionable strategies that will improve shopper satisfaction (and your revenue!) in this time of uncertainty. …Read More
Case Study: How Swanky Improved YuMove’s Customer Experience Through A/B Testing
Find out how Swanky used A/B testing to improve the customer experience on YuMove’s campaign landing page, increasing awareness and accessibility of their subscription service. …Read More
How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where should you begin? Join us as we explore the what, why and how of customer segmentation, complete with expert insights from Swanky's Head of Optimisation, Sean Clanchy. …Read More
7 Quick Tricks for Writing Ecommerce Copy That Sells
How exactly can ecommerce merchants use copy to increase conversions? Read on to find out the secret to writing web copy that sells! …Read More
The 7 Biggest Consumer Barriers to Purchase – and How to Fix Them
Getting far more clicks than conversions on your ecommerce store? Read on to find out how you can overcome your customers’ biggest barriers to purchase and boost your sales more than ever. …Read More
The Best A/B Testing Tools For Shopify: How Swanky Achieves Top Results
Picking the right A/B testing tool is a crucial part of getting the most out of your conversion rate optimisation investment. So which do our ecommerce experts recommend? …Read More
A/B Testing for Shopify Stores: What Is It and How Can It Help You?
Every visit to your website is an opportunity to grow your business. But how can you make sure you’re getting the most revenue out of your traffic? Let’s take a closer look at how A/B testing could help your Shopify store. …Read More
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