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Best Practices For Your Klaviyo Email Design
In this article, our in-house Klaviyo specialist Sarah Hanney shares 11 top tips for creating impactful ecommerce emails that drive clicks and conversions. …Read More
An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. …Read More
Mastering Klaviyo Flows: 12 Email Automations That Every Ecommerce Brand Needs
From core flows that welcome new customers and follow up on abandoned checkouts, to more advanced automations that nurture customer relationships and increase lifetime value, this article delves into 12 powerful Klaviyo flows that brands can create to supercharge their email automation. …Read More
Case Study: The CRO Program That Delivered 213% ROI for a US Stationery Brand
Swanky was engaged to improve conversion rate and drive revenue growth for this Shopify brand. Find out how we delivered 17 winning tests and delivered 213% ROI in year one of our engagement with this US-based retailer. …Read More
Data Attribution in Ecommerce: What Makes Swanky’s Approach Unique?
Navigating data attribution in ecommerce can be confusing and lead to misinformed decisions. Learn from Tom Cox, Data & Analytics Manager at Swanky, about how Swanky’s approach leads to clarity and growth. …Read More
Beer Retail in Australia: 5 Strategies to Make Your Brewery More Profitable
In this article, Sean Clanchy, Managing Director of Swanky Australia, shares five simple and cost-effective strategies that independent brewers can implement to help increase customers and drive sales both online and offline. …Read More
Rethinking Ecommerce Loyalty: Innovative Strategies to Increase Customer Retention
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and tech recommendations, with advice from our Senior Digital Marketing Manager, Stephen Rowley. …Read More
Keyword Research & MTPE: The Key to Multilingual SEO Success
Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky's Anna Giles as she shares how she creates international SEO strategies that drive traffic and increase brand visibility around the world. …Read More
Case Study: Natural Instinct’s B2B Migration From Magento Enterprise to Shopify Plus
This case study explores how we migrated leading pet food retailer Natural Instinct from Adobe Commerce (Magento Enterprise) B2B to Shopify Plus, crafting a more flexible and cost-effective ecommerce store that will empower the brand to scale its B2B and DTC operations. …Read More
Case Study: Enterprise Garden Brand Mr. Fothergill’s Migrates from SuiteCommerce to Shopify Plus to Unlock Growth
Leading horticulture supplier Mr. Fothergill’s engaged Swanky to support its ecommerce migration from SuiteCommerce to Shopify Plus. This replatforming process included optimising UX, upgrading search functionality, and consulting on the store’s enterprise tech stack. Read on to learn how our Shopify Plus experts navigated this project. …Read More
Case Study: The Upgrade to Shopify 2.0 That Improved Speed, Conversion Rate & SEO for Medley Jewellery
Learn about the impact that upgrading to Shopify Online Store 2.0 has had for Australian jewellery brand Medley - including benefits for both the company’s ecommerce team and end consumers. …Read More
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision making. …Read More
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