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Rethinking Ecommerce Loyalty: Innovative Strategies to Increase Customer Retention
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and tech recommendations, with advice from our Senior Digital Marketing Manager, Stephen Rowley. …Read More
Keyword Research & MTPE: The Key to Multilingual SEO Success
Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky's Anna Giles as she shares how she creates international SEO strategies that drive traffic and increase brand visibility around the world. …Read More
Case Study: Natural Instinct’s B2B Migration From Magento Enterprise to Shopify Plus
This case study explores how we migrated leading pet food retailer Natural Instinct from Adobe Commerce (Magento Enterprise) B2B to Shopify Plus, crafting a more flexible and cost-effective ecommerce store that will empower the brand to scale its B2B and DTC operations. …Read More
Case Study: Enterprise Garden Brand Mr. Fothergill’s Migrates from SuiteCommerce to Shopify Plus to Unlock Growth
Leading horticulture supplier Mr. Fothergill’s engaged Swanky to support its ecommerce migration from SuiteCommerce to Shopify Plus. This replatforming process included optimising UX, upgrading search functionality, and consulting on the store’s enterprise tech stack. Read on to learn how our Shopify Plus experts navigated this project. …Read More
Case Study: The Upgrade to Shopify 2.0 That Improved Speed, Conversion Rate & SEO for Medley Jewellery
Learn about the impact that upgrading to Shopify Online Store 2.0 has had for Australian jewellery brand Medley - including benefits for both the company’s ecommerce team and end consumers. …Read More
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision making. …Read More
Case Study: Upgrading Montville Coffee to a New Shopify 2.0 Theme With Improved Tech Stack
Eager to make the most out of their ecommerce channel, the team at Montville Coffee engaged Swanky’s Australian team to upgrade their website to a Shopify 2.0 theme and consult on an optimised tech stack. Learn more about what we did and hear from the key stakeholders at Montville Coffee. …Read More
Case Study: The Tech Stack Consolidation That Reduced Costs & Improved Efficiency For This ASX Beauty Group
Find out how Swanky helped Australian beauty brand aggregator Anagenics to improve efficiency across its DTC and B2B operations with a consolidated tech stack and digital marketing support. …Read More
Case Study: How Swanky Helped French Fashion Brand Horizons Lointains Switch From WooCommerce to Shopify
With a WooCommerce store that was buckling under the strain of high peaks in traffic, Horizons Lointains was seeking a much more reliable ecommerce platform. Find out how Swanky ensured a smooth move from WooCommerce to Shopify Plus and improved UX with new functionality - helping the brand double its BFCM revenue. …Read More
Subscription Retention Strategies: How to Reduce Churn & Increase LTV
Join Swanky’s Head of Digital Strategy, Sammy Fraser, as she walks through nine proven strategies for reducing subscriber churn and improving retention - including the tech solutions that can help you along the way. …Read More
What Made These 3 Black Friday Campaigns Successful?
Join three of Swanky’s digital marketing experts as they reflect on successful Black Friday campaigns from 2023. They share results, discuss tools and strategies implemented, and consider learnings for future ecommerce marketing campaigns. …Read More
Loyalty Program Strategy: How to Build the Ultimate Ecommerce Loyalty Program
Holding on to your customers and encouraging repeat purchases is a vital piece of the puzzle for ecommerce retailers. In this comprehensive guide to loyalty program strategy, we walk you through how to carefully curate a loyalty program for your Shopify brand that will boost customer retention and build a community of brand advocates. …Read More
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