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How to Create a Clean Email List & Why it Matters For Ecommerce Brands
Maintaining a clean email list can provide benefits such as improved account health and reduced tech stack costs. Learn more about these benefits (and some of the myths around list hygiene) in this article. …Read More
Shopify Markets vs. Global-e: Choosing the Right Solution For Your Cross-Border Ecommerce Business
Join us for a comprehensive comparison of Shopify Markets and Global-e, including the factors that should be considered when deciding which solution is best for your international ecommerce business. …Read More
B2B Ecommerce: Why Embrace It and How to Succeed
B2B ecommerce is fast following in the footsteps of the now well established D2C model. There’s always been huge potential for businesses to get closer to customers, boost revenue and expand market position through ecommerce, and now there’s a commercial risk of not embracing it. On Shopify, businesses can now combine their B2B and DTC sales in one platform, reducing overheads and providing a seamless digital experience for all their customers. …Read More
Case Study: How a Shopify 2.0 Upgrade & Consolidated Tech Stack Improved Page Load Speed & SEO Performance
In this case study, we explore the positive impact that a Shopify 2.0 theme upgrade has had for our client in the Australian tech industry - including improvements to page load speed, key commercial metrics and SEO performance. …Read More
Case Study: Shopify Redesign & Growth Strategy For This Luxury Alcohol Brand
Swanky’s team of ecommerce growth experts supported this luxury alcohol brand to elevate its store through brand alignment, enhanced design and digital strategy. Read our case study to learn how we achieved this. …Read More
Case Study: How Swanky Migrated Fishpools’ Furniture Store to Shopify With a Custom Swan ERP Integration
Looking for a more scalable, user-friendly platform for their ecommerce website, the team at furniture retailer Fishpools engaged Swanky to migrate their store to Shopify Plus. This case study outlines the migration from a restrictive platform to a streamlined Shopify Plus solution, integrated with Swan Retail System. …Read More
How to Improve Your Digital Ad Creative & Why It’s Important
Eden Ingoe-Johns, Digital Marketing Manager at Swanky, explores the rising significance of creative quality in digital ad performance, before sharing guidance to help ecommerce brands elevate their creative game. …Read More
Case Study: The Custom App That Increased the Efficiency of Shopify Phone Orders for daysoft®
Taking phone orders on Shopify can be an important revenue channel for many ecommerce brands. In this case study, we explore how Swanky’s in-house development team used Shopify’s Admin Extensions to create a custom app that improved the efficiency of the Shopify phone order process for daysoft®. …Read More
How to Use ShopifyQL Notebooks to Improve Data-Driven Decision Making & Maximise Performance During BFCM
Join Harley Scotland, Project Manager in Swanky’s Australian team, as he shares five examples of how Shopify retailers can use the ShopifyQL Notebooks app to quickly visualise data and make smart decisions during BFCM. …Read More
Case Study: How Swanky Optimised Klaviyo Email Campaigns for MyClothing
Optimising your Klaviyo email campaigns boosts attributed revenue and increases customer retention. Learn how Swanky’s in-house Klaviyo experts created and implemented campaign flow improvements for MyClothing’s Shopify store. …Read More
CDP Strategy: Expanding Your First-Party Data Pool
Sean Clanchy, Managing Director of Swanky Australia, explores how a CDP could help retailers capture, analyse and activate data from more than just their DTC customers. Find out how you could expand your first-party data pool to include consumers you haven’t sold to directly - and the value this could unlock for your business. …Read More
Case Study: How Advanced Klaviyo Email Segmentation Improved Attributed Conversions by 323%
Klaviyo expert Stephen Rowley, Senior Digital Marketing Manager at Swanky, shares how we applied our 360-degree approach to customer experience to optimise email and SMS marketing through advanced Klaviyo email segmentation. …Read More
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