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5 Reasons Why You Should Prioritise SMS Marketing
If SMS isn’t part of your ecommerce marketing toolbox yet, it should be. A low-cost and effective marketing tactic, SMS could be the key to increased engagement, conversions and revenue for your ecommerce brand. Join Yotpo’s Jesscia Hulett as she shares five reasons why you should embrace SMS marketing (and quickly). …Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your business operations, from boosting conversions to building brand awareness. …Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday (BFCM) marketing campaign. Here’s how the team did it. …Read More
Holiday Ecommerce Strategy: 8 Instagram Christmas Marketing Ideas For The Festive Season
Overtaking both Facebook and Twitter, Instagram now generates the highest engagement rate out of all the social media platforms, meaning there’s no better time to optimise your visual content. Read on to find out how you can leverage this powerful ecommerce marketing tool to boost sales, improve customer loyalty and drive traffic to your website this Christmas! …Read More
How to Kickstart Your Zero-Party Data Marketing Strategy This Black Friday
What better time to double down on your zero-party data collection than the BFCM weekend when store traffic skyrockets! Find out why this type of data is so important for your ecommerce brand, best practices for collecting it, and how you can leverage it in the long-term. …Read More
Case Study: How Swanky’s Strategic Digital Marketing Services Helped DockATot Navigate an Ecommerce Rebrand
Read all about how Swanky’s Growth Accelerator team provided strategic marketing services, including A/B testing, PPC and email marketing, to successfully navigate Sleepyhead of Sweden’s ecommerce rebrand to DockATot. …Read More
Case Study: How Email Marketing Became The Highest Converting Sales Channel For Kent Brushes
Swanky’s data-led email marketing campaigns for Kent Brushes have proven extremely valuable when it comes to converting clicks into customers. This case study explores the overall email strategy we implemented, and dives into the specific campaign that increased email generated revenue by over 800%! …Read More
Turning TikTokers Into Customers: How to Leverage TikTok as an Ecommerce Marketing Tool
Find out why TikTok can be such a powerful ecommerce marketing tool, with some top tips for turning TikTokers into customers! …Read More
3 Ways to Adapt Your Marketing Strategy if Google Search Disappears From Australia
The news that Google search could be withdrawn from Australia will affect retailers, marketers and consumers. But we’ve got three ways you can adapt your marketing strategy to minimise disruption to your ecommerce sales figures. …Read More
Meet Sarah Sennett, Swanky’s New Head of Agency Marketing
Say hello to our latest Swanky recruit, Sarah Sennett! …Read More
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