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Loyalty Program Strategy: How to Build the Ultimate Ecommerce Loyalty Program
Holding on to your customers and encouraging repeat purchases is a vital piece of the puzzle for ecommerce retailers. In this comprehensive guide to loyalty program strategy, we walk you through how to carefully curate a loyalty program for your Shopify brand that will boost customer retention and build a community of brand advocates. …Read More
Case Study: The DTC Subscription Growth Strategy That Delivered an 8-Figure Additional Revenue Opportunity for YuMOVE
This is the story of how Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth. It focuses in particular on how we deployed a targeted on-site optimisation and experimentation program to enhance the brand’s subscription offering, with outstanding results. …Read More
How Destination Brands Can Drive Repeat Purchases Offline & Online
For seasonal destination retailers, customer data that you collect at the point of purchase can be leveraged to increase trade throughout the year - both online and offline. Join Sean Clanchy, MD of Swanky Australia, as he explores this in more detail. …Read More
daysoft® & Swanky Win Subscription Website of the Year at the 2023 UK Ecommerce Awards
Following our success at the 2023 UK Ecommerce Awards, get reactions from our team and find out more about the winning subscription website we designed and built for leading contact lens brand daysoft®. …Read More
Nosto
Nosto enables retailers to deliver authentic and personalised digital shopping experiences at every touchpoint. As an AI-powered commerce experience platform designed for ease of use, Nosto empowers retailers to quickly build, launch, and optimise 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources. …Read More
11 Tips For US Retailers Selling Online to Customers in Europe
Leveraging our experience and knowledge in international commerce, we’ve rounded up must-have guidance for US brands selling into the European ecommerce market on Shopify. We also draw on the expertise of the team at Reach, a leading cross-border payments solution. …Read More
Case Study: How we Helped Hogans Family Jewellers Start Selling Online With Shopify
Traditional brick-and-mortar brand Hogans Family Jewellers recently decided to adopt a hybrid sales model and start selling online. Find out how our Australian team supported Hogans with a range of services, including platform consultation, web design, Shopify development and tech stack implementation. …Read More
11 UX Strategies for Your Skincare Ecommerce Website
In this article, Freddie Loveday, Senior UI/UX Designer at Swanky, leverages his experience working with health and beauty brands across the globe to share some of his favourite strategies for creating an unblemished skincare ecommerce experience. …Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager at Swanky, explains how Google Consent Mode can ensure you have increased visibility of your store’s data and still respect user privacy. …Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More
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