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5 Data-Driven Marketing Tactics for Customer Retention
There’s no denying the power of data for your ecommerce marketing strategy. You can use what you know about your customers and their purchase history to create optimised marketing messages that really pack a punch. Here, the marketing maestros at dotdigital share their top tips for using data to improve customer retention. …Read More
How to Create a Social Media Marketing Strategy
In last week's article we exposed the brutal reality that most businesses struggle with social media. In fact, only 12% of employees interviewed in an HBR survey felt that their organisation were effective in this area. As promised, here is our overview of the best way to create a social media marketing strategy. …Read More
Salesforce vs Shopify: Why Are Enterprise Brands Choosing Shopify As Their New Commerce Solution?
Essie Eslami, Swanky’s Commercial Director, examines the push and pull factors driving enterprise brands to replatform from Salesforce Commerce Cloud to Shopify Plus. Throughout, he explores considerations such as total cost of ownership, time-to-market, flexibility, integrations and operating efficiency. …Read More
Recognising the Signs of a Strained Ecommerce Stack
A strained ecommerce stack can quietly slow growth and limit your ability to scale with confidence. We examine the key signs of strain and what they reveal about your business’s ability to execute, adapt and compete. …Read More
Case Study: How a Simple Lead Generation Campaign Helped Increase Monthly Revenue By 143% During Black November
Join Harley Scotland, Digital Project Manager in Swanky’s Australian team, as he walks through the structured multi-channel marketing campaign that drove successful BFCM performance for Brisbane-based business Salon Supplies & Furniture. …Read More
Aligning Fulfilment Execution With Your Shopify Frontend Experience – The Need for Scalable Logistics Infrastructure
In this article, we examine the consequences of a logistics setup that can’t keep pace with the frontend experience, considering the impact on both customers and businesses. We also explore a faster route to alignment for fast-scaling brands building on Shopify, through Swanky’s Integrated Retail Accelerator. …Read More
Connected Commerce Strategies For Professional Sports Teams
Join Sean Clanchy, MD of Swanky ANZ, as he shares the tactics and technology helping professional sports organisations to unify commerce experiences, lift revenue and deepen loyalty - without turning fandom into something transactional. …Read More
Increasing Retention With the Klaviyo & Gorgias Integration
Linking your ecommerce lifecycle messaging to your customer support interactions can help prevent unnecessary frustration and deliver a more seamless customer journey. Join Stephen Rowley as he explains what the Klaviyo & Gorgias integration enables and outlines four practical ways to use it to strengthen customer loyalty and retention. …Read More
Agentic Commerce & AI Checkout: What Google & Shopify’s UCP Means For Ecommerce Retailers
Join us as we explore Google and Shopify’s new agentic commerce foundation and how it could impact the customer journey as we know it. We consider practical use cases for retailers and look at how brands can prepare as AI-led checkout becomes a reality, focusing on commerce hygiene in particular. …Read More
Why Sports Clubs Are Migrating to Shopify
In this article, Swanky’s Commercial Director Essie Eslami examines the pressure points driving commerce replatforming decisions for sports clubs, and why an increasing number are selecting Shopify as their solution of choice. He explores factors including platform reliability, internationalisation, costs and omnichannel capabilities. …Read More
How to Use Your Post-Peak Email Strategy to Build Loyalty in Ecommerce
Join Swanky’s Digital Marketing Manager Sarah Hanney as she explores how ecommerce brands can leverage email to transform peak season shoppers into repeat customers. A retention marketing and Klaviyo specialist, she shares best practices for creating an email marketing strategy that builds loyalty at scale. …Read More
Case Study: The 4-Week WooCommerce to Shopify Migration That Helped Double Revenue For This Australian Beauty Retailer
Frustrated with an unreliable and extremely slow WooCommerce website, Australian retailer Salon Supplies and Furniture sought Swanky’s support migrating to Shopify in an accelerated timeline. Learn more about the project and its outcomes in this case study. …Read More
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