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Should You Worry about Google’s Mobile Friendly Update?
If you own or administrate a website there's a good chance you've heard about Google's mobile friendly update. Over the last few weeks we have fielded a lot of questions from clients and seen a significant increase in work as a result of this update. That's great of course, but we've also received numerous cold-emails from web individuals, teams and automated bots talking up the impacts of the change to the extreme - and, of course, claiming they can resolve any issues overnight. We've had clients forward quite scarily worded marketing emails to us, rightfully concerned that their site is about to vanish from search rankings to never return - unless they get the quick fix being sold. …Read More
How to Link Online and Physical Stores
One of the big questions facing eCommerce businesses at the moment is how to link physical and online stores. Until now, the primary challenge has been working out how to sell online, but the success of eCommerce has created an unexpected new retail landscape. …Read More
Butterfly Children’s Hospices
Butterfly Children's Hospices provide loving care and treatment for children with life-threatening illnesses in their two hospices in Changsha and Nanjing, China. Swanky delivered a brand refresh and website design and development for the charity …Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any website. …Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
How to Make Your Website More Accessible for People with Disabilities
In the web design industry we often talk about user experience. The premise is that effective design is constantly considering (and meeting) the needs of website visitors. In other words, it's a matter of form and function. This can often be achieved by a combination of common sense, user testing and a commitment to analysing and improving performance over the long-term. However, we don't very often consider the user experience requirements of people with disabilities. Having worked with the likes of Wheelie Chix, we understand that many of us overcome life's challenges on a daily basis. …Read More
How To Increase Ecommerce Sales: “Get The Best Photography You Can”
If you're running an online business then we know from experience that you'll be doing everything in your power to work out how to increase ecommerce sales. …Read More
How Do I Create a Successful Brand for My Business?
We help our clients to create a successful brand for their business. It's a simple premise, but it takes a lot of skill, experience and listening to do well. …Read More
4 Warning Signs That You Need a New Website
Here's a question for you and your business: would you be able to recognise the warning signs that you need a new website? …Read More
Race Horse Death Watch
Animal Aid, the UK’s second largest animal rights charity, contracted our Swanky team to bring their charity campaigns experience to bear to create this hard-hitting campaign site. We were pleased to lend our consultation, design and development skills and created a website which is rich in information but also easy to navigate and extremely speedy. Read the full article... …Read More
Golden Bear Toys
Golden Bear design and manufacture some of the UK’s best-loved children’s toys – including Go Mini and Peppa Pig! Swanky was selected by Golden Bears’ marketing team to head the development of their new ecommerce store. Our Shopify design expertise and early mastery of responsive design (in 2011) singled us out as the right team Read the full article... …Read More
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