The Benefits of Product Recommendations in Ecommerce
The team behind Webtrends Optimize, a market-leading experimentation and personalisation platform, are fluent in the benefits of product recommendations in ecommerce. In this article, they take to the Swanky blog… Read More
How to Use Zero-Party Data to Personalise Your Customer’s Shopping Experience
Today's article features the expertise of Skafos' Michael Hall. Join him as he explores the best ways to personalise your brand's ecommerce experience using zero-party data, including emerging technologies like… Read More
How to Localise Your International Ecommerce Stores: Insights From Dynamic Yield
We catch up with Shana Pilewski, Head of Marketing at experience optimisation platform Dynamic Yield, to find out why ecommerce localisation is so important for international brands in their quest… Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven… Read More
Ecommerce Spotlight: Personalisation with Nosto
Tune in as Ellie Docherty, Partner Manager for UK & IE at Nosto, joins us for the latest instalment of our Ecommerce Spotlight series. Read More
How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where… Read More
What is the ROI of Personalisation?
When executed effectively, personalisation can overhaul the customer experience, boost key metrics and offer substantial commercial rewards. Here, we're exploring the different ways in which personalisation can drive ROI for… Read More
Latest Ecommerce Trends (2019)
The ecommerce industry is thriving. In fact, worldwide retail ecommerce sales are predicted to reach a staggering $4.8 trillion in 2021! That’s more than 260% growth in just five years.… Read More
Case Study: The Sales-Boosting Impact of Bespoke Subscription Solutions
Swanky are passionate about using our technical ecommerce know-how to create custom solutions for every one of our clients’ unique business challenges; helping them unlock their sales potential by developing… Read More