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Who we are and what we do

We help professional sports clubs score on Shopify.

Swanky’s international team of ecommerce experts helps sports clubs unlock more commercial value through connected digital commerce – online, in-store, and on matchday.

From established clubs modernising legacy commerce systems to ambitious organisations building new retail and membership experiences, we partner with sports brands to create seamless commerce journeys that deepen fan engagement and drive revenue.

As an end-to-end Shopify agency, we support clubs with strategy, design, build, optimisation, and growth – delivering joined-up experiences across every channel and touch point.

Just a few of the things we can help you with include:

  • Building ecommerce experiences that increase merchandise sales and reflect the ambition of your club.
  • Replatforming outdated systems to Shopify for a more flexible, scalable and easy-to-manage commerce operation.
  • Developing membership, ticketing and loyalty journeys that improve retention and unlock recurring revenue.
  • Delivering digital campaigns that grow awareness, drive qualified traffic and convert supporters into customers.
  • Connecting physical and digital commerce to create a seamless experience across retail stores, stadiums and online channels.

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OUR WORK

Shopify design & development for a professional football team

Together with fusefabric and Two Circles, we helped to deliver a truly transformative enterprise commerce solution for Newcastle United FC. The project included:

  • Designing an immersive Shopify Plus store that embodies the club’s unique heritage
  • Developing bespoke kit personalisation functionality
  • Implementing Single Sign-On capabilities
  • Shopify POS consultancy
  • Integrations with the likes of Global-e and Torque

Since launch, Swanky is proud to have continued supporting Newcastle United with a range of growth strategies and development initiatives.

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OUR SERVICES

Shopify Plus services for sports clubs

Website Design

Swanky’s in-house designers combine digital best practice with sports industry design trends to create standout websites for professional sports clubs. We create high-performance online destinations that showcase club values, build trust with supporters, and encourage conversions.

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Migrations to Shopify Plus

Replatforming continues to be a core service offering of Swanky’s. We are highly experienced in migrating businesses of all shapes and sizes from legacy and custom platforms to Shopify, ensuring data security and SEO preservation are at the forefront of each migration project.

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Ecommerce Growth

From digital strategy and loyalty, to conversion rate optimisation and email marketing, our Growth Accelerator team covers a wide range of growth services. We work with our clients to understand their unique business goals, building tailored growth plans to hit key ecommerce metrics and achieve core milestones.

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Internationalisation

Our internationalisation services are designed to help you successfully sell cross-border, serving your global fans seamlessly no matter their location. This includes use of Shopify Markets, localised marketing campaigns, international SEO support, logistics and fulfilment consultancy, and more.

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App Development

Our bespoke kit personalisation app for Newcastle United FC is a prime example of the custom development we can complete for professional sports clubs. Work with our development team to create something unique for your team’s ecommerce store.

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Omnichannel Retail Strategy

We help brands seamlessly integrate their digital and physical retail operations, providing expert consultation and implementation. This includes the use of Shopify POS to capture customers offline and drive repeat purchases online, unify and activate customer profiles, enable local fulfilment strategies, and much more.

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OUR TECH PARTNERS

We partner with premier tech vendors in the Shopify ecosystem

TRUSTED INTERNATIONAL SHOPIFY AGENCY

Swanky is a Shopify Platinum Partner

Swanky is considered one of the most experienced Shopify agencies in the international ecommerce ecosystem. In fact, we are one of just a handful of certified Shopify Platinum Partners – a title we are extremely proud of.

We’ve been building on Shopify since 2012, nurturing a deep understanding of the platform and how it can help retailers succeed. We have a team of industry-leading developers, designers, strategists, project managers and marketers who are confident tackling some of the largest and most complex projects being undertaken on Shopify.

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RECENT ARTICLES

Strategies & insights from the Swanky team

Connected Commerce Strategies For Professional Sports Teams

Join Sean Clanchy, MD of Swanky ANZ, as he shares the tactics and technology helping professional sports organisations to unify commerce experiences, lift revenue and deepen loyalty - without turning fandom into something transactional. …Read More

Why Sports Clubs Are Migrating to Shopify

In this article, Swanky’s Commercial Director Essie Eslami examines the pressure points driving commerce replatforming decisions for sports clubs, and why an increasing number are selecting Shopify as their solution of choice. He explores factors including platform reliability, internationalisation, costs and omnichannel capabilities. …Read More

Talk to us about your sports club’s commerce project

Contact our Shopify Plus Experts to discuss your requirements.

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