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Newcastle United FC

Launching a best-in-class commerce solution for this Premiership football team.

An English football club with global reach

NEWCASTLE UNITED FC

Industry & products

NUFC competes in the Premier League, the top tier of English football. The club has a legion of passionate supporters who can purchase replica kits and other team merchandise.

Retail model

Products are sold via the club's official online store or in-person at the team’s stadium.

Active markets

Supporters all over the world can purchase NUFC products.
An English football club with global reach
SERVICES

How Swanky helped NUFC

Shopify UX Design

Crafting a premium ecommerce store design, with an immersive brand experience for fans to enjoy.

OUR SHOPIFY DESIGN SERVICE

Bespoke Shopify Development

Developing bespoke kit personalisation functionality for product pages, as well as implementing SSO capabilities.

OUR SHOPIFY DEVELOPMENT EXPERTISE

Tech Stack Consultation

Helping the NUFC ecommerce team to decide on a consolidated and scalable tech stack, including Bloomreach, Gorgias and Global-e.

OUR TECH STACK AUDITS

Launching a winning ecommerce store for NUFC

Together with fusefabric and Two Circles, we delivered a transformative enterprise solution for NUFC, including:

  • A new Shopify Plus store with premium design, aligned with UX/UI best practices
  • Bespoke kit personalisation functionality
  • Single Sign-On (SSO) capabilities
  • Integration with Global-e to enable streamlined cross-border selling
  • Integration with supply chain management software Torque
  • Shopify POS for retail
  • Tech stack consultation and implementation

NUFC can now provide supporters across the world with an immersive retail experience to be proud of, whilst the backend commerce environment empowers greater ownership and data-driven decision making.

Case study coming soon.

Launch on Shopify with Swanky

Talk to our solutions team to find out how we can help you kickstart your journey on Shopify.

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