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Case Studies




Composable Commerce



We’re a South West Finalist for Entrepreneurs’ Team of the Year!

Here at Swanky, we love all-things-ecommerce. Whilst we love putting our skills to work on Shopify stores across the globe, we’re also passionate about supporting local businesses. And this week, we’ve been celebrating being named South West finalists in the Natwest Great British Entrepreneur Awards!

Read on to find out more about our shortlisting and some of our South West success stories …

Written By
Hannah Smiddy

As leading providers of website design and Shopify growth services in Exeter and beyond, our team eat, sleep and breathe ecommerce. 

We are therefore delighted that our team has been recognised for their passion, dedication and ambition with a place in the regional finals at the Natwest Great British Entrepreneur Awards. We’ve been shortlisted in the Entrepreneurs’ Team of the Year category for the South West – go team!

Speaking of the shortlisting, Dan McIvor, Swanky’s Founder and Director said:

“The Swanky team are a talented bunch. Everyone brings something different to the table, which means we are constantly learning from each other. 

Together, we’re working to secure Swanky as one of the world-leading providers of Shopify Plus-specific growth consultancy. The team are continuously looking for new ways to innovate and improve, which is essential for us to continue moving forward in such a competitive industry.

We’re thrilled that the team has been recognised as a finalist in this category – it’s a testament to everyone’s enthusiasm, collaboration and entrepreneurial spirit!” 

Congratulations to all our fellow finalists. We can’t wait for the regional final in October!

Swanky’s South West success stories

This recognition got us thinking about the fantastic local projects we’ve been lucky enough to work on. Whilst we are quickly expanding overseas and love putting our skills to work on ecommerce projects across the globe, the team remains passionate about helping local businesses thrive with our website design expertise. 

Here are just a few of our success stories from across the South West:


Popular surf and adventure apparel company Saltrock are passionate about creating clothing that reflects their love for sun, sand and sea.

The Saltrock team came to Swanky looking for a more adaptive, intuitive and flexible ecommerce platform that would allow them to test and implement new functionality quickly and easily. We set about migrating their store to Shopify Plus, creating an attractive website that was easy to use and responsive across devices.

In the next phase of our work with Saltrock, our conversion rate optimisation experts set about A/B testing various features of the mobile site to increase menu use, search use and revenue per user. 

A challenger to Saltrock’s original mobile menu, making use of image-based navigation.

Just a single (and very simple!) test on the mobile menu produced tangible results, with purchase conversion rate increasing by 12%!

Read more about Saltrock’s migration and website design here.


Plymouth-based business NeedToLive have created an all-encompassing online platform for students, with access to discounts, product bundles, educational aids and mental health support. For every purchase on the platform, they give back a percentage to student and educational bodies.

NeedToLive first came to Swanky with a bit of an ecommerce conundrum. This was no match for our development team though, who showcased their coding wizardry in impressive style.

Now, our SEO strategists are busy working their magic on a tailored content marketing strategy based on intricate keyword research. We look forward to seeing NeedToLive rising up the search engine rankings!


For over two decades, Devon-based Time+Space have been proudly supplying artists, music producers, composers, arrangers, audio professionals and creatives with premium tools for computer-based music production. Their offering includes virtual instruments, effects plugins, sample packs and music production hardware from some of the world’s leading suppliers.

Our team designed and built Time+Space a brand new Shopify Plus store optimised for conversions. From smart search functionality that includes dynamic recommendations and predictive results, to the inclusion of layered reviews and an integrated loyalty program, everything has been carefully designed to move customers along the purchase funnel as effectively as possible. 

Swanky continue to work with Time+Space on ongoing store improvements.

Colville Leather

Nestled in the artisanal Devon town of Totnes, Colville Leather sell beautifully handcrafted leather accessories to an ever-expanding customer base. With products unrivalled in their quality and charm, it’s easy to see why this brand has become so popular.

Colville Leather’s founder and master craftsman, Matt Nesbitt, approached Swanky after hearing about our range of specialised ecommerce marketing and SEO services. He wanted to spread the word about his artisan goods and attract as many new customers as possible from search engines.

As a result of our tailored SEO strategy, Colville Leather quickly moved up the keyword rankings, appearing in the top 10 search engine results for a number of popular search terms. This had a dramatic impact on the brand’s customer reach, annual revenue and overall ecommerce success.

Further, our backlink strategy contributed to a steep increase in domain authority, and Colville’s social media following was completely transformed.

Check out this dedicated case study for the full scoop!

Spencer Cobby Photography

Exeter-based commercial photographer Spencer Cobby has over 20 years of experience in the photography industry, with an impressive portfolio under his belt. 

Spencer came to Swanky with a challenge to solve: he was struggling to give his website the attention it deserves, whilst managing a busy service business with back-to-back photoshoots. He was on the lookout for SEO experts who could manage his online content and social media accounts, and ultimately increase his visibility on search engines. This is where Swanky came in!

Through the creation of a tailored marketing, content and keyword strategy, our marketing maestros managed to nearly double the site’s domain authority in just 10 months! They also drove a noticeable increase in social media interaction whilst boosting search visibility. A real SEO success story!

Find out more about our work with Spencer over on our blog.

Your Exeter website designers

As a leading provider of ecommerce services in Exeter and beyond, we have years of experience migrating, designing, optimising and marketing enterprise level ecommerce stores. We’re on a mission to help local, national and international merchants unlock their ecommerce potential and become leaders in their industries!

To find out how we could help drive digital growth for your brand, please don’t hesitate to contact our team. We love hearing from ambitious merchants who share our passion for ecommerce and website design!

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