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Case Studies







Case Study: Why Saltrock Made Their Move to Ecommerce Platform Shopify Plus

Founded in the 80s by two brothers who fell in love with the Cornish coast, Saltrock is a popular surf and adventure apparel company who are passionate about creating clothing that reflects their love for sun, sand and sea.

Since starting out, Saltrock has evolved from selling coastal designs to the Devon surfing community to providing customers with high-quality apparel on a national scale. Read on to discover how Swanky helped Saltrock advance from selling on the high-street into ecommerce.

Written By
Esther Lowde

When Saltrock first came to us, they were looking for a more adaptive, intuitive and flexible website that would enable them to test out new functionality quickly and easily. They were struggling with the fact that, while operating their website on a different platform, every small change they requested became an expensive and time-consuming process, with each tweak they attempted to make taking too long to be actualized on-site.

Saltrock simply wanted to be able to customise their website more easily, measure their performance, run optimisation tests, and implement new features without the need for custom-made solutions for every update.

So when they heard about Shopify Plus, with its app market, user-friendly interface and customisation options, Saltrock’s interest was piqued. In the hope of providing a more personal experience to customers, to help boost overall conversion rate, they agreed to make the switch to Shopify Plus.

As Shopify Plus Experts, we worked closely with Saltrock to completely remodel their original site to look and work better, matching the feel and style of the brand. We approached this design project from a CRO (conversion rate optimisation) perspective, focussing primarily on some keys to ecommerce success: usability, responsiveness and aesthetic appeal. The result was an attractive website that was easy to navigate and worked seamlessly on every device.

Saltrock’s new and improved website design.

In the weeks following Saltrock’s new website launch, they had retained a stable stream of existing customer traffic and revenue, which Ecommerce Director Jon Dunn sees as “proof that our new website is very strong from a Conversion and UXD perspective”.

Saltrock are now excited to continue building their ecommerce success, focusing on digital transformation for the brand. With a new and compelling website in place, they have ambitious growth plans to increase their ecommerce revenue.


One of Saltrock’s Sale collection pages for men, including a reviews feature and advanced options for filtering and display.

At Swanky, we are excited to watch their business thrive online and to continue helping Saltrock turn their ecommerce goals into reality.

If, like Saltrock, you are looking for a website revamp that will attract more visitors to your site and boost your sales, Swanky are here to help. Our expert team are passionate about designing beautiful, high-quality websites to help you reap the benefits of owning a Shopify Plus store. If you want to know more, don’t hesitate to get in touch.

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