Case Study: The Shopify Migration That Made This Business £1000s

19/04/2018, Migration, Esther Lowde

Founded in the 80s by two brothers who fell in love with the Cornish coast, Saltrock is a popular surf and adventure apparel company who are passionate about creating clothing that reflects their love for sun, sand and sea.

Over the last couple of decades, Saltrock’s business has dramatically expanded, with the team moving from simply selling their coastal designs to the local surfing community in Devon to providing high-quality beachwear to customers on a national scale. 

Read on to discover how Swanky helped Saltrock revamp their brand’s online presence and ultimately enhance their long-term ecommerce success.

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When Saltrock first came to us, they were looking for a more adaptive, intuitive and flexible website that would enable them to test out new functionality quickly and easily. They were struggling with the fact that, while operating their website on a different platform, every small change they requested became an expensive and time-consuming process, with each tweak they attempted to make taking too long to be actualized on-site.


Saltrock simply wanted to be able to customise their website easily, measure their performance by running split tests (comparing several versions of a webpage to analyse best performance) and implement new changes quickly without the need for custom-made solutions for every update.


So when they heard about Shopify, with its increased functionality and customisation options, Saltrock’s interest was piqued. In the hope of providing a more user-friendly experience to customers that would help them to boost their overall conversion rate, they agreed to make the Shopify switch – and they haven’t looked back since.


As Shopify Plus Experts, we worked closely with Saltrock to completely remodel their original site to look better, work better and match the feel and style of the brand. We approached this design project from a CRO (conversion rate optimisation) perspective, focussing primarily on the three keys to ecommerce website design success: usability, responsiveness and aesthetic appeal. The result was a website that was attractive, easy to navigate and that worked seamlessly on every device.


Saltrock’s new and improved website design.


In the weeks following Saltrock’s new Shopify website launch, Saltrock were delighted to find they were retaining all of their existing customer traffic, as often customers can be put off by suddenly having to become accustomed to a new website design. They also experienced absolutely no drop in their conversion rate even as their customers adapted to the store’s new layout, which Director Jon Dunne sees as “proof that our new website is very strong from a Conversion and UXD perspective”.


As they enter the second phase of their work with us, Saltrock are excited to continue building their ecommerce success. With a new and compelling website design now in place, they have ambitious growth plans to increase their current percentage of overall revenue that comes from ecommerce by double (from 15% to 30%).


At Swanky, we are excited to watch their business thrive online and to continue helping Saltrock turn their goals into reality.


If, like Saltrock, you are looking for a website revamp that will attract more visitors to your site and boost your sales, Swanky are here to help. Our expert team are passionate about designing unique, beautiful, high-quality websites to help you unlock your full ecommerce potential and reap all of the exciting benefits of owning an exquisite Shopify store. Please don’t hesitate to get in touch with us if you are interested in finding out more. 

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About the author

Esther Lowde

With 5 years of experience in journalism and marketing, Esther is Swanky's Marketing Manager and Content Writer. Her blogs specialise in website design, search engine optimisation and marketing strategy, teaching ecommerce store managers around the world how to make the most of their presence online.

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