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AI in Email Marketing: Use Cases, Challenges & Opportunities
In this article, Digital Marketing Manager Sarah Hanney explores how AI is affecting email marketing. What are the benefits of email marketing AI for retailers, and what challenges does it bring? …Read More
The Business Case for UGC in Paid Marketing
Join Eden Ingoe-Johns, Digital Marketing Manager at Swanky, as she explores the benefits and applications of user-generated content in paid marketing campaigns. You’ll also find case studies with real-world examples from the cosmetics and apparel sectors, as well as a consideration of UGC platforms for rapid content creation. …Read More
De-Risking Digital Transformation With Ecommerce Project Discovery
Through collaborative workshops and in-depth analysis, Swanky’s technical discovery process reduces risk, aligns teams and builds clarity - setting ecommerce projects up for long-term success. In this article, Senior Solutions Engineer Kate Prior explains what our discoveries involve and exactly how they provide value. …Read More
Understanding Contribution Margin in Ecommerce: What It Is, What Impacts It & How to Improve It
Join Sean Clanchy, MD of Swanky APAC, as he unpacks what contribution margin means for ecommerce brands, why it matters, and which factors impact it the most. You’ll also find seven practical strategies to help you improve contribution margin and grow your business more sustainably. …Read More
Common Challenges in Home & Garden Ecommerce – And How to Overcome Them
Here, we use our experience working with retailers such as Fishpools and Fothergill’s to explore practical solutions for overcoming the hurdles of home and garden ecommerce. Learn how to deliver high-converting, customer-centric digital experiences in this uniquely demanding sector. …Read More
Why Subscription Brands Migrate to Shopify & Recharge
How might your legacy or custom ecommerce infrastructure be holding your subscription brand back? Why are so many brands choosing to migrate to Shopify and Recharge to unlock their next phase of growth? Essie Eslami, Commercial Director at Swanky, explores these questions and others. …Read More
How B2B Brands Can Unlock Growth With a DTC Channel
Wholesale, B2B brands are increasingly utilising a variety of ecommerce channels to boost revenue. In this article, MD of Swanky Australia, Sean Clanchy, looks at how ecommerce brands can use DTC channels to enhance and supplement existing B2B activity. …Read More
Comparing Total Cost of Ownership on Adobe Commerce & Shopify Plus
Join Essie Eslami, Commercial Director at Swanky, as he continues his series comparing Shopify Plus vs Adobe Commerce. In this article, he considers TCO across each platform and explores the financial case for migrating to Shopify. …Read More
Shopify Plus vs Adobe Commerce: Evaluating Reliability During Peak Trading Periods
Essie Eslami, Commercial Director at Swanky, explores how Shopify Plus excels during peak traffic events compared to Adobe Commerce. He examines Shopify’s cloud-based infrastructure, automatic scaling capabilities, global edge delivery, and high-performance checkout. …Read More
Shopify Store Credit: API Use Cases, Subscription Innovation & Practical Guidance
Join Swanky's Director of Technology, Ian Jamieson, as he explores Shopify's Store Credit functionality and its applications for ecommerce retailers. …Read More
Case Study: How Swanky Implemented a New Ecommerce Tracking System
After a critical tracking outage disrupted performance, a leading supplement brand asked Swanky to rebuild its ecommerce tracking system. This case study explores how our team delivered a scalable solution, enabling faster decision-making, clearer attribution, and stronger cross-channel performance. …Read More
How to Improve Your Ecommerce Store’s Visibility in ChatGPT Shopping Results
New conversational shopping features in ChatGPT are changing the way consumers discover products. Join us as we explore what this functionality looks like exactly, the impact on ecommerce retailers, and best practices for improving visibility in ChatGPT shopping results. …Read More
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