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What Will Ecommerce Look Like in 2021?
2020 may have been a truly transformative year for ecommerce and indeed the world, but some things remain unchanged, like our annual ecommerce trends prediction post! Join our Shopify Plus Experts as they share their ideas about what lies ahead for online retail in 2021. …Read More
Is Your Store’s Speed Score Stealing the Spotlight in Your Ecommerce Strategy?
Trying to chase a perfect Shopify speed score? This could be to the detriment of other, more commercially valuable aspects of your online business! In our latest article, we're exploring how this speed score is calculated, why it might not be as high as you expected, and why you shouldn't let it steal the spotlight in your ecommerce growth strategy. …Read More
How to ‘Sleigh’ Holiday Season Ecommerce: Guidance From Our Growth Accelerator Team
October is here, Sainsbury’s have started selling their mince pies, this can only mean one thing...Christmas is upon us! Make sure your business is prepared for one of the busiest holiday seasons on record with some top tips from four of our very own ecommerce experts. …Read More
YuMOVE
Pet supplements brand YuMove are on a mission to make sure every dog, cat and horse lives a mobile and happy life. Thanks to their sustainably-sourced, all-natural ingredients and palpable passion for keeping the nation’s pets active, they have secured the title of the UK’s number one veterinary joint supplement brand. Swanky have been driving revenue for YuMove through a data-backed conversion rate optimisation program. …Read More
How To Get Started With Email Personalisation in 5 Steps
Time for another blog takeover! Tom Ricards, Account Director at personalisation platform Fresh Relevance, is here to discuss how you can get started with a five-star email personalisation strategy. …Read More
The 3 Most Common Types of Subscription Models (And The Ecommerce Brands That Have Pulled Them Off)
It’s official, the UK is a nation of super-subscribers! Following huge lockdown-fueled growth in the subscription economy, we’re exploring the most common types of subscription models, why they’re so popular with consumers, and which ecommerce brands have implemented them successfully. …Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven actionable strategies that will improve shopper satisfaction (and your revenue!) in this time of uncertainty. …Read More
From B2B to D2C: How to Adapt When High Street Shoppers Move Online
The escalating COVID-19 pandemic is changing the way we shop, with customers flocking to the internet in their droves. Could moving from a traditional B2B wholesale model to a D2C ecommerce strategy help your brand adapt to this big shift in consumer behaviour? …Read More
Effective Calls to Action: How to Get Your Customers Clicking
Looking to turn more of your clicks into conversions? Read on to learn Swanky’s top tips for designing effective calls to action, positioning them perfectly and writing engaging CTA copy - along with some expert insights from Swanky’s Head of Optimisation, Sean Clanchy! …Read More
Ecommerce Trends 2020: What do our Experts Predict?
It’s time for a blog takeover, as different members of Team Swanky share their predictions for 2020 ecommerce trends! …Read More
How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where should you begin? Join us as we explore the what, why and how of customer segmentation, complete with expert insights from Swanky's Head of Optimisation, Sean Clanchy. …Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. …Read More
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