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11 UX Strategies for Your Skincare Ecommerce Website
In this article, Freddie Loveday, Senior UI/UX Designer at Swanky, leverages his experience working with health and beauty brands across the globe to share some of his favourite strategies for creating an unblemished skincare ecommerce experience. …Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager at Swanky, explains how Google Consent Mode can ensure you have increased visibility of your store’s data and still respect user privacy. …Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More
Is a Product Recommendation Quiz the Answer for Your Ecommerce Site?
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more about the nuances of this tool, and some of our top tips, from Gregg Forbes, Project Manager at Swanky. …Read More
Shackleton
Leading technical clothing company Shackleton first engaged Swanky's services in 2022. Since then, we have deployed a 360˚ approach to ecommerce growth and strategy, empowering this ambitious brand to increase sales, improve customer interaction and accelerate overall business growth. …Read More
Hannas
Third-generation, family-owned Australian department store Hannas is a pillar of the Toowoomba community, and well known throughout Queensland. When the pandemic struck, the Hannas team looked to their ecommerce site to navigate the business through a challenging period. Swanky's Australian team has been working with Hannas since 2020, first supporting with an ecommerce migration and tech stack consultation, followed by internationalisation support and ongoing marketing and analytics. …Read More
Case Study: How we Helped Australian Department Store Hannas Embrace Online Sales With an Ecommerce Migration to Shopify
When Covid-19 hit, family-owned department store Hannas had to pivot its business approach and embrace ecommerce. Find out how Swanky helped this Australian brand to replicate its in-store experience online with a new Shopify website and optimised tech stack. …Read More
What are the Benefits of Upgrading to Shopify Online Store 2.0?
Here at Swanky, we regularly talk to both prospective and existing clients about the benefits of Shopify Online Store 2.0. With this in mind, Namira Putri, Project Manager in our Australian team, explores Store 2.0’s core features, before examining why you might want to upgrade. …Read More
Selling Personalised Products on Shopify: Benefits & Examples
The benefits of product personalisation - for both brands and customers - are abundant. By providing elevated products and meeting individual customer demands, you can increase satisfaction, inspire loyalty and boost sales. We’ve helped various brands from across a range of industries start selling personalised products on Shopify and reap the rewards, four examples of which we share below. …Read More
How to Consolidate Your Shopify Tech Stack – And Why it Matters
A consolidated Shopify tech stack can bring with it worthwhile benefits such as improved efficiency, better data management and reduced costs. In this article, Kevin Reeve, Head of Delivery in our Australian team, discusses these benefits in more detail before examining best practices for achieving a streamlined tech stack. …Read More
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