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When we take on a web design project, we do more than just create a website. We take your unique industry requirements and long-term objectives into consideration, in order to create a brand that both you and your customers will love. Our services stretch across branding, print design and web design - whether it be ecommerce style optimised to sell products or brochure style ideal for marketing campaigns. …Read More
About
Eight years back, two friends living in Exeter realised that web design agencies were too jargonised and complicated. Many agencies were recommending outdated solutions that left clients ill-prepared for the ecommerce revolution that was to come. The online world was cut-throat; fast decision making, adaptability and a strategic mindset regarding margins were vital components for online survival. Choosing the wrong tools could be detrimental. What was missing was an agency that could support ecommerce managers with the tools perfectly suited for the new digital era. The friends wanted to help fellow entrepreneurs by taking over the time-consuming work of web design and digital marketing, so they started Swanky! …Read More
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Swanky are a leading agency in Shopify Plus ecommerce design, optimisation, growth, digital strategy and marketing. Our personal approach is designed to be simple, clear and responsive to our clients’ needs, while delivering industry-leading ecommerce websites. …Read More
How to Measure Ecommerce Success with Conversion Rate Optimisation
How much do you know about your customers and about their interactions with you? If you have a physical store or rely heavily on the face-to-face interactions of salespeople, then you probably have some metrics by which to gauge your customer interactions - who is happy, who is upset, what sales of products or services look like compared to past months and past years. …Read More
Conversion Rate Optimisation: How To Know Your Expert Is The Real Deal
Imagine increasing your annual turnover by 10% within 3 months - without hiring new staff or spending more money on advertising. It’s not unheard of for businesses to triple their site conversion rates within a year of beginning CRO programmes. That’s why Conversion Rate Optimisation (CRO) has become somewhat of a hot topic in the e-commerce community lately. But what are the risks of taking on a CRO consultant without understanding the concept and its process? …Read More
SEO Case Study: How One Advertising Business Rose to the Top
Since founding their innovative business in 2012, the Signkick team have specialised in making the planning, purchase and execution of outdoor advertising simpler and more accessible for business owners across the nation. With over 75,000 available promotional spaces across the UK and a wide range of helpful advertising services to provide, the brand quickly began working to spread the word about their company to as wide an audience as possible. …Read More
Should You Worry about Google’s Mobile Friendly Update?
If you own or administrate a website there's a good chance you've heard about Google's mobile friendly update. Over the last few weeks we have fielded a lot of questions from clients and seen a significant increase in work as a result of this update. That's great of course, but we've also received numerous cold-emails from web individuals, teams and automated bots talking up the impacts of the change to the extreme - and, of course, claiming they can resolve any issues overnight. We've had clients forward quite scarily worded marketing emails to us, rightfully concerned that their site is about to vanish from search rankings to never return - unless they get the quick fix being sold. …Read More
What are the Advantages of Concrete5 Website Design?
In this article we'll be looking in depth at some of the advantages of Concrete5 website design. If you're in a hurry you can follow the links to read more about our Concrete5 web design services or contact us today for more information. We specialise in the development of three particular types of website platform: Shopify, Wordpress and Concrete 5. Whilst Wordpress and Shopify are two of the most popular content management systems (CMS) on the market, Concrete 5 is less well-known. In this article we'll be looking at the advantages of Concrete5 website design and considering the circumstances in which this would be the right CMS for your business. …Read More
How Quickly Can I Expect to see SEO Results?
In a recent conversation with a client we were discussing that age old client/agency SEO question: "how quickly can I expect to see SEO results?" …Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any website. …Read More
What To Look for in a Shopify Web Designer
We're a full-service UK web design agency based in Exeter, Devon, which means that we design and build a wide range of different types of website. However, over the last couple of years we've found ourselves becoming increasingly specialised. Today we spend the majority of our time working on Shopify eCommerce websites. In this short article we'll briefly explain exactly what Shopify is and help you identify what to look for in a Shopify web designer. …Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
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