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The Hedgehog Concept and Web Design
If you've read Jim Collins' 3 million copy bestseller 'Good to Great', you'll know exactly what we're talking about. …Read More
What Kind of Web Design Do I Need?
For many companies, boasting a sparkling web design is essential. It demonstrates professionalism and helps to strengthen every area of the business. Investing in website design services is therefore an easy decision to make. However, what about those companies who either don't have a website or whose web design is all rather '90s? It strikes us that the questions that these companies are asking will be rather different. …Read More
Web Design: Keeping it Clean
Roald Dahl worked that way. So did Albert Einstein. Al Gore too. How do messy desks make you feel? Most of us know somebody who loves building paraphernalia towers on their desk. You might prefer to work that way, surrounding yourself with live projects, memos and notes. Filing? Isn't that something that metalworkers do? …Read More
Should Web Design be Inspired by Form or Function?
Would you say that your website design is primarily shaped by form or function? …Read More
The Increasing Importance of Responsive Mobile Design
It's no secret that responsive website design is changing the way that we design and build websites... We are seeing a radical departure from traditional web design principles, as web designers find increasingly creative ways to design both for desktops and for smartphones/tablets. The beauty of responsive web design lies primarily in its functionality, as one website can have the capacity to be equally effective on radically different devices and at completely different screen resolutions. However, responsive web design is doing more than just broaden the horizons of web designers. It's changing the way that we think about web design. …Read More
Web Design Jargon Debunked
We're a web design agency in Exeter, designing and developing beautiful responsive websites for all kinds of businesses. We're working hard to bring affordable web design solutions to our brilliant clients, who vary in size from startups and local not-for-profits to corporate heavyweights and international agencies. …Read More
Mobile Website Design
There is no doubt that the smartphone revolution is here to stay. It's estimated that over half the UK population now own a smartphone, and this is having a significant impact on the web design industry. If a website design isn't highly functional for a visitor using a smartphone then it is effectively out-of-date, posing significant questions for the website owner and web designer. This is particularly true when the majority of companies are looking for affordable web design solutions that will in turn generate new business revenue, not result in a hefty web development bill. …Read More
Impact of Tablets on Web Design
I think it's safe to say that tablet computers have proven themselves to be more than a fad. Sales continue to rise and we are now seeing an influx of budget and mid-range tablets entering the marketplace. …Read More
Case study: Migrating a wellness subscription brand from WooCommerce to Shopify in one month, with seamless UX continuity
How Swanky migrated a fast-growing wellness subscription brand from WooCommerce to Shopify in just one month, with no disruption to trading and a 651% uplift in gross sales within nine days of launch. …Read More
How to get long-term value out of your Shopify POS project
A Shopify POS rollout can go smoothly on paper - devices set up, payments live, etc - yet still leave real value on the table. We look at how to close this gap and what it takes to turn a working rollout into a genuine commercial advantage. …Read More
When Ecommerce Experience Fails to Reflect Fulfilment Capability: 7 Signs of Misalignment
Your fulfilment operation may be one of your strongest commercial assets, but if your ecommerce platform can't surface that capability clearly, customers will never see it. This article explores the signs that your digital experience is hiding your operational strength, and how mature retailers can close that gap faster than they might expect. …Read More
Multi-Brand Consolidation in Klaviyo: Key Considerations for Retailers
Senior Digital Marketing Manager and retention specialist Stephen Rowley unpacks practical steps for multi-brand retailers looking to consolidate separate Klaviyo accounts into one centralised CRM. …Read More
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