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What Made These 3 Black Friday Campaigns Successful?
Join three of Swanky’s digital marketing experts as they reflect on successful Black Friday campaigns from 2023. They share results, discuss tools and strategies implemented, and consider learnings for future ecommerce marketing campaigns. …Read More
10 Creative Black Friday Campaigns That Caught Our Attention in 2021
As another Black Friday bites the dust, we’re rounding up the campaigns that caught our collective eye this year - including green initiatives, an immersive in-person experience and even a reverse sale stunt! …Read More
6 Tactics to Improve Your Black Friday Email Strategy
Join Sarah Hanney, Digital Marketing Manager in Swanky’s Growth Accelerator Team, as she shares six top tips for nailing your Black Friday email strategy in 2021. …Read More
How to Kickstart Your Zero-Party Data Marketing Strategy This Black Friday
What better time to double down on your zero-party data collection than the BFCM weekend when store traffic skyrockets! Find out why this type of data is so important for your ecommerce brand, best practices for collecting it, and how you can leverage it in the long-term. …Read More
Sustainable Black Friday Ideas For Ecommerce Retailers in 2021
If you're looking to deliver a more sustainable Black Friday experience to your customers this year, look no further! We explore how consumers' priorities are changing, before diving into some green initiatives to adopt on your ecommerce store. …Read More
6 Tips for Your Ecommerce Brand to Successfully Navigate Black Friday 2020
Today on the blog, long-time ecommerce expert Edward Scott-Finnigan shares six strategies to help your online brand successfully take on a Black Friday like no other! …Read More
Victim of the dreaded Black Friday crash? Migrate to Shopify to avoid losing sales
Every year, hundreds of online stores fall victim to Black Friday traffic spikes. This can have a devastating impact on reputation, customer trust and revenue. As the platform behind one of the biggest product drops in ecommerce history, Shopify Plus has proved itself to be the ideal solution for ambitious, high-volume enterprises that attract huge levels of traffic. Save yourself from the annual anguish and migrate to Shopify! …Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday (BFCM) marketing campaign. Here’s how the team did it. …Read More
Case Study: How Swanky Helped French Fashion Brand Horizons Lointains Switch From WooCommerce to Shopify
With a WooCommerce store that was buckling under the strain of high peaks in traffic, Horizons Lointains was seeking a much more reliable ecommerce platform. Find out how Swanky ensured a smooth move from WooCommerce to Shopify Plus and improved UX with new functionality - helping the brand double its BFCM revenue. …Read More
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More
8 Ways a PIM Solution Can Power Your Ecommerce Business
Today, we've invited our partner Quable, a PIM and DAM solution, onto the Swanky blog to explain how leveraging a PIM solution could transform the customer experience, backend efficiency and your bottom line. …Read More
Magento vs Shopify: An Ecommerce Platform Comparison
Magento Commerce and Shopify Plus are both powerful, feature-rich ecommerce platforms. Our jargon-free comparison of these two ecommerce heavyweights examines various factors to help you decide which solution is right for your business. …Read More
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