Why migrate from GOb2b to Shopify?
GOb2b was built to solve a specific problem: giving B2B retailers a straightforward way to connect their online store with ERP systems like Sage200. For many wholesalers and distributors, that native integration was a genuine differentiator. However, as these businesses have scaled, the platform’s limitations have become harder to ignore.
Users commonly report sluggish admin interfaces that slow down day-to-day operations, a restrictive customisation model that routes even minor design changes though a support ticketing system, and difficulties managing complex promotional activity. And for customers, the buying experience can be equally slow and frustrating.
As for ERP integration – the concern most often cited by businesses weighing up a move away from GOb2b – it needn’t be a barrier. Swanky has extensive experience connecting Shopify with ERP systems via Patchworks, enabling robust, reliable data sync between your store and your back-office. Instead of a legacy black-box, this is a truly modern iPaaS with exceptional stability and flexibility – and you as the client can see exactly how each event, order and customer interaction is being handled.
You no longer have to choose between operational fit and growth potential. Shopify offers both. Highlights of its value proposition for B2B retailers include:
- Intuitive, fast admin – Make changes quickly and independently, without raising tickets or waiting on support.
- Design freedom – Update content, adjust layouts and iterate on your storefront directly, without routing every change through a third party.
- A buying experience buyers actually enjoy – Fast-loading product pages, streamlined bulk ordering and intuitive account management make purchasing effortless for your customers.
- Flexible promotions management – Run multiple simultaneous promotions with ease, configure complex discount logic, and surface savings clearly at checkout.
- Reduced total cost of ownership – On average, Shopify’s TCO is 33% better than its competitors’ – and that’s before accounting for the performance uplifts typically seen post-migration.
Ultimately, whilst every business has unique requirements, we champion Shopify as the most innovative, versatile and dependable platform for B2B brands ready to move at pace in modern commerce.
