6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford… Read More
Meet the Ecommerce Experts Leading Swanky’s Unleashed Teams!
Say hello to the ecommerce experts in charge of leading our Swanky Unleashed teams to success as they compete for a winning business idea to be transformed into our very… Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out… Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise… Read More
Meet the Business Experts on our Unleashed Judging Panel!
Meet the panel of business experts in charge of judging our brand new internal entrepreneurial competition, Unleashed, which will see us launch a new ecommerce website of our own on… Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and… Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de… Read More
Case Study: How Swanky Helped Meal Subscription Brand HelloFresh Start Selling Online in Japan
Swanky’s ecommerce experts helped meal-kit subscription service HelloFresh launch into Japan, their first Asian market. Here’s the story of how we created an exciting Japanese store for the world’s leading… Read More
The Key Ingredients of a Successful Food and Beverage Subscription Website
From cross-selling and content marketing to personalisation and product photography, we’ve got the recipe for the ultimate food and beverage subscription website! Read More
Battle of the Business Plans as Swanky Prepares to Launch D2C Shopify Venture
Harmonising with our core Swanky values of empowerment, excellence, and entrepreneurship, February 2022 saw the launch of a brand new internal competition which offers participants the opportunity to rapidly progress… Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday… Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually… Read More