AI in Email Marketing: Use Cases, Challenges & Opportunities
In this article, Digital Marketing Manager Sarah Hanney explores how AI is affecting email marketing. What are the benefits of email marketing AI for retailers, and what challenges does it… Read More
The Business Case for UGC in Paid Marketing
Join Eden Ingoe-Johns, Digital Marketing Manager at Swanky, as she explores the benefits and applications of user-generated content in paid marketing campaigns. You’ll also find case studies with real-world examples… Read More
Case Study: The 4-Week WooCommerce to Shopify Migration That Helped Double Revenue For This Australian Beauty Retailer
Frustrated with an unreliable and extremely slow WooCommerce website, Australian retailer Salon Supplies and Furniture sought Swanky’s support migrating to Shopify in an accelerated timeline. Learn more about the project… Read More
De-Risking Digital Transformation With Ecommerce Project Discovery
Through collaborative workshops and in-depth analysis, Swanky’s technical discovery process reduces risk, aligns teams and builds clarity - setting ecommerce projects up for long-term success. In this article, Senior Solutions… Read More
WhatsApp Marketing on Klaviyo: Integrating It Into Your Omnichannel Ecommerce Strategy
In this article, Swanky’s Digital Marketing Manager Sarah Hanney unpacks Klaviyo’s latest feature: WhatsApp marketing. She examines the benefits of this channel for ecommerce retailers, considers how it works together… Read More
Understanding Contribution Margin in Ecommerce: What It Is, What Impacts It & How to Improve It
Join Sean Clanchy, MD of Swanky APAC, as he unpacks what contribution margin means for ecommerce brands, why it matters, and which factors impact it the most. You’ll also find… Read More
The Value of Shopify POS: Unlocking Unified Commerce For Omnichannel Retailers
Shopify POS unifies online and offline retail into one powerful platform. Join us as we explore the key benefits of Shopify POS for omnichannel retailers. Read More
Common Challenges in Home & Garden Ecommerce – And How to Overcome Them
Here, we use our experience working with retailers such as Fishpools and Fothergill’s to explore practical solutions for overcoming the hurdles of home and garden ecommerce. Learn how to deliver… Read More
Case Study: Supporting FutureYou Cambridge’s Transformational Migration to Shopify & Recharge
For the FutureYou Cambridge team, the launch of their transformational Shopify Plus website has marked the start of an exciting new chapter of growth. This case study explores how Swanky… Read More
Case Study: Redefining Luxury Fragrance Ecommerce With a High-Performance Shopify Upgrade
Initio Parfums Privés challenges the norms of traditional perfumery. Such an innovative brand requires an ecommerce store to match. This case study explores the modern development approaches we used to… Read More
Why Subscription Brands Migrate to Shopify & Recharge
How might your legacy or custom ecommerce infrastructure be holding your subscription brand back? Why are so many brands choosing to migrate to Shopify and Recharge to unlock their next… Read More
How B2B Brands Can Unlock Growth With a DTC Channel
Wholesale, B2B brands are increasingly utilising a variety of ecommerce channels to boost revenue. In this article, MD of Swanky Australia, Sean Clanchy, looks at how ecommerce brands can use… Read More