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Case Study: The Tech Stack Consolidation That Reduced Costs & Improved Efficiency For This ASX Beauty Group
Find out how Swanky helped Australian beauty brand aggregator Anagenics to improve efficiency across its DTC and B2B operations with a consolidated tech stack and digital marketing support. …Read More
10 Elements of a Successful Online Beauty Store
In this article, we leverage our experience building and optimising online stores for beauty and cosmetics brands across the globe to share the must-have elements of a successful ecommerce site in this industry. We cover everything from quizzes and bundles to augmented reality and user generated content. …Read More
10 Big Shopify Plus Beauty and Cosmetics Stores
Shopify Plus is the ecommerce powerhouse behind some of the world’s largest, fastest-growing enterprises. The flexibility, security and scalability the platform offers is a perfect match for influential brands experiencing rapid growth and high traffic volume. …Read More
Anagenics
ASX-listed brand aggregator Anagenics has a growing collection of premium beauty, health and wellness brands in its portfolio. The group engaged Swanky to help reduce group-level SaaS platform costs by consolidating the technologies and processes used across its multiple brands and their DTC Shopify websites. We also migrated its B2B operations to Shopify to provide consistency for the team. …Read More
Klaviyo Best Practice: The Ultimate Guide to Your Marketing Automation and CRM
In this article, Swanky’s Klaviyo expert, Stephen Rowley, shares top tips for managing your email and SMS marketing. Learn the secrets of Klaviyo best practice, from initial set up and list building strategies, to crafting automations and email campaigns that convert. …Read More
Rethinking Ecommerce Loyalty: Innovative Strategies to Increase Customer Retention
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and tech recommendations, with advice from our Senior Digital Marketing Manager, Stephen Rowley. …Read More
Case Study: How Swanky Helped French Fashion Brand Horizons Lointains Switch From WooCommerce to Shopify
With a WooCommerce store that was buckling under the strain of high peaks in traffic, Horizons Lointains was seeking a much more reliable ecommerce platform. Find out how Swanky ensured a smooth move from WooCommerce to Shopify Plus and improved UX with new functionality - helping the brand double its BFCM revenue. …Read More
Loyalty Program Strategy: How to Build the Ultimate Ecommerce Loyalty Program
Holding on to your customers and encouraging repeat purchases is a vital piece of the puzzle for ecommerce retailers. In this comprehensive guide to loyalty program strategy, we walk you through how to carefully curate a loyalty program for your Shopify brand that will boost customer retention and build a community of brand advocates. …Read More
11 UX Strategies for Your Skincare Ecommerce Website
In this article, Freddie Loveday, Senior UI/UX Designer at Swanky, leverages his experience working with health and beauty brands across the globe to share some of his favourite strategies for creating an unblemished skincare ecommerce experience. …Read More
Is a Product Recommendation Quiz the Answer for Your Ecommerce Site?
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more about the nuances of this tool, and some of our top tips, from Gregg Forbes, Project Manager at Swanky. …Read More
How to Consolidate Your Shopify Tech Stack – And Why it Matters
A consolidated Shopify tech stack can bring with it worthwhile benefits such as improved efficiency, better data management and reduced costs. In this article, Kevin Reeve, Head of Delivery in our Australian team, discusses these benefits in more detail before examining best practices for achieving a streamlined tech stack. …Read More
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