Anagenics
ASX-listed brand aggregator Anagenics has a growing collection of premium beauty, health and wellness brands in its portfolio. The group engaged Swanky to help reduce group-level SaaS platform costs by consolidating the technologies and processes used across its multiple brands and their DTC Shopify websites. We also migrated its B2B operations to Shopify to provide consistency for the team.
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Swanky
Company profile
Industry: Beauty, health & wellness
Products: Functional skin, hair and wellness products
Business model: DTC beauty brand aggregator with B2B distribution model run through BLC Cosmetics
Markets active in: APAC
Project goals
- Consolidate tech across DTC brand websites to reduce costs and improve efficiency.
- Migrate B2B site to Shopify.
- Support with digital marketing.
Services
Read our case study to find out more about this tech stack consolidation for Anagenics.