When Discovery Happens Before the Click: How AI is Reshaping Ecommerce Performance Marketing
AI-led discovery is shifting the customer journey upstream, which means paid media is now more about validation and confidence than first-time discovery. Join Ellie Jordan, Performance Marketing Lead at Swanky,… Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday… Read More