Articles
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
Fixing the E-Commerce Checkout Pandemic
If you're an online retailer, this really is your e-commerce website design nightmare... …Read More
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