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How to Use Zero-Party Data to Personalise Your Customer’s Shopping Experience
Today's article features the expertise of Skafos' Michael Hall. Join him as he explores the best ways to personalise your brand's ecommerce experience using zero-party data, including emerging technologies like interactive recommenders. …Read More
Swanky Launches New Shopify Plus Store With Subscription Model for Art and Cook
Get the lowdown on the new ecommerce site and subscription model we recently launched for US kitchenware retailer Art and Cook. …Read More
10 Creative Black Friday Campaigns That Caught Our Attention in 2021
As another Black Friday bites the dust, we’re rounding up the campaigns that caught our collective eye this year - including green initiatives, an immersive in-person experience and even a reverse sale stunt! …Read More
Holiday Ecommerce Strategy: 8 Instagram Christmas Marketing Ideas For The Festive Season
Overtaking both Facebook and Twitter, Instagram now generates the highest engagement rate out of all the social media platforms, meaning there’s no better time to optimise your visual content. Read on to find out how you can leverage this powerful ecommerce marketing tool to boost sales, improve customer loyalty and drive traffic to your website this Christmas! …Read More
Holiday Ecommerce Strategy: How to Improve Your Store’s Conversion Rate This Christmas
Find out how to optimise your store for conversions this festive season with our 11 holiday ecommerce strategies! …Read More
How to Kickstart Your Zero-Party Data Marketing Strategy This Black Friday
What better time to double down on your zero-party data collection than the BFCM weekend when store traffic skyrockets! Find out why this type of data is so important for your ecommerce brand, best practices for collecting it, and how you can leverage it in the long-term. …Read More
Case Study: How Swanky’s Strategic Digital Marketing Services Helped DockATot Navigate an Ecommerce Rebrand
Read all about how Swanky’s Growth Accelerator team provided strategic marketing services, including A/B testing, PPC and email marketing, to successfully navigate Sleepyhead of Sweden’s ecommerce rebrand to DockATot. …Read More
Generating Instant ROI Through Outsourced Ecommerce Management
Not sure whether to outsource your ecommerce management? Read on for seven reasons why you should, plus a real-life success story from Australia to demonstrate the benefits. …Read More
Webtrends Optimize
Webtrends Optimize is an unrestricted, full-stack Conversion Rate Optimisation (CRO) platform with an ‘all-inclusive’ model - all tools and features are available to everyone. No tiers. No paywalls. No upgrades required to access anything. The solution is feature-rich; A/B testing, MVT, Personalisation, Social Proof, Product Recommendations, Client& Server-side, Third-party Integrations… They’re all available within the platform. Over the past 20+ years they’ve worked with businesses of all sizes, from all industries, from all around the world. …Read More
Meet the Ecommerce Unlocked Main Stage Speakers!
Say hello to the industry experts taking to the main stage at our inaugural Ecommerce Unlocked event on Friday 10th September 2021. …Read More
Meet the Swanky Australia Team
Meet the Shopify Plus experts based in our Toowoomba office. This is your trusty Swanky Australia team! …Read More
Selling on Pinterest: Top Tips For Turning Pins Into Purchases
In this blog post, we're exploring the benefits for ecommerce retailers of selling on Pinterest, top tips for driving sales on the platform, and the functionality provided by the Pinterest for Shopify app! …Read More
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