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How to Improve Your Ecommerce Store’s Visibility in ChatGPT Shopping Results
New conversational shopping features in ChatGPT are changing the way consumers discover products. Join us as we explore what this functionality looks like exactly, the impact on ecommerce retailers, and best practices for improving visibility in ChatGPT shopping results. …Read More
Omnichannel Personalisation for Luxury Fashion & Beauty Brands
Luxury fashion and beauty brands are known for creating exclusive and highly personalised experiences. Here we explore how to approach this in an omnichannel setup, where technology and data are vital for success. …Read More
Case Study: The Integrated Ecommerce Tech Stack Accelerating This Fashion Brand’s Online Growth
We walk through The Pulse Boutique’s fashion ecommerce tech stack, exploring how the various tools speak to one another to deliver a seamless frontend experience for shoppers whilst providing a holistic customer view behind-the-scenes. …Read More
Case Study: Increasing This Brand’s Email Deliverability Score by 622% in 90 Days
Is your email marketing hitting the mark – or hitting spam folders? Discover how Swanky transformed a health and wellness brand’s email performance by migrating it to Klaviyo, cleaning up segmentation, and delivering strategic content that drove both engagement and revenue. …Read More
Personalising Every Touchpoint: How Nosto Connects With Your Shopify Stack
Eve Rouse, Head of Content at Nosto, shares how Nosto integrates with a Shopify tech stack to enable personalisation at every step of the customer journey. …Read More
Navigating Tariffs as an Ecommerce Retailer or Brand Selling Into the US
Join us as we consider the impact of the new and proposed US tariffs on international ecommerce retailers. We explore a variety of ways to mitigate risk for those selling into the US, along with advice for brands using this as an opportunity to consolidate stateside commerce. …Read More
The Evolution of Shopify B2B
From a limited B2B offering via its wholesale channel, to a far more mature platform allowing for a single D2C/B2B site, Shopify’s B2B functionality has evolved to give merchants more flexibility to structure their B2B businesses the way they want. Join MD of our Australian team, Sean Clanchy, as he takes a look at the evolution of B2B on Shopify. …Read More
Case Study: A Successful WooCommerce to Shopify Plus Migration For This Australian Tactical & Outdoor Brand
Learn more about how Swanky migrated Brisbane-headquartered brand Valhalla Tactical from WooCommerce to Shopify, implementing smart solutions to improve both the front and backend experiences. We share the positive impact on store performance and key business metrics, as well as reflections from the Valhalla team. …Read More
Swanky Promoted to Shopify Platinum Partner
Find out more about our new Platinum Partner status, why we’ve been promoted by Shopify, and what this means for the brands we work with. …Read More
The SEO Impact of a Migration to Shopify: Navigating Risks & Protecting Rankings
When migrating your ecommerce store to a new platform, protecting your SEO ranking will no doubt be front of mind. In this article, Stef Gross, Swanky’s Head of New Builds, and Anna Giles, Senior SEO & Content Manager, provide expert guidance on how to avoid common pitfalls and maintain a healthy ranking post-migration. …Read More
Case Study: Supporting This Pet Food Brand’s Alternative Black Friday Campaign With Meta Ads
Find out how we leveraged Meta Ads to promote Nutriment’s alternative Black Friday campaign and generate over 25,000 donated meals for animal rescue charities. …Read More
Neto vs Shopify: Which is the Best Fit for Your Australian Business?
When it comes to scaling your online business, picking the right ecommerce platform is key. This article compares two of the leading ecommerce platforms in Australia – Shopify and Neto – and what their respective offerings could do for your brand. …Read More
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