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How to Create a Social Media Marketing Strategy
In last week's article we exposed the brutal reality that most businesses struggle with social media. In fact, only 12% of employees interviewed in an HBR survey felt that their organisation were effective in this area. As promised, here is our overview of the best way to create a social media marketing strategy. …Read More
Connected Commerce Strategies For Professional Sports Teams
Join Sean Clanchy, MD of Swanky ANZ, as he shares the tactics and technology helping professional sports organisations to unify commerce experiences, lift revenue and deepen loyalty - without turning fandom into something transactional. …Read More
Increasing Retention With the Klaviyo & Gorgias Integration
Linking your ecommerce lifecycle messaging to your customer support interactions can help prevent unnecessary frustration and deliver a more seamless customer journey. Join Stephen Rowley as he explains what the Klaviyo & Gorgias integration enables and outlines four practical ways to use it to strengthen customer loyalty and retention. …Read More
Agentic Commerce & AI Checkout: What Google & Shopify’s UCP Means For Ecommerce Retailers
Join us as we explore Google and Shopify’s new agentic commerce foundation and how it could impact the customer journey as we know it. We consider practical use cases for retailers and look at how brands can prepare as AI-led checkout becomes a reality, focusing on commerce hygiene in particular. …Read More
Why Sports Clubs Are Migrating to Shopify
In this article, Swanky’s Commercial Director Essie Eslami examines the pressure points driving commerce replatforming decisions for sports clubs, and why an increasing number are selecting Shopify as their solution of choice. He explores factors including platform reliability, internationalisation, costs and omnichannel capabilities. …Read More
How to Use Your Post-Peak Email Strategy to Build Loyalty in Ecommerce
Join Swanky’s Digital Marketing Manager Sarah Hanney as she explores how ecommerce brands can leverage email to transform peak season shoppers into repeat customers. A retention marketing and Klaviyo specialist, she shares best practices for creating an email marketing strategy that builds loyalty at scale. …Read More
Case Study: The 4-Week WooCommerce to Shopify Migration That Helped Double Revenue For This Australian Beauty Retailer
Frustrated with an unreliable and extremely slow WooCommerce website, Australian retailer Salon Supplies and Furniture sought Swanky’s support migrating to Shopify in an accelerated timeline. Learn more about the project and its outcomes in this case study. …Read More
De-Risking Digital Transformation With Ecommerce Project Discovery
Through collaborative workshops and in-depth analysis, Swanky’s technical discovery process reduces risk, aligns teams and builds clarity - setting ecommerce projects up for long-term success. In this article, Senior Solutions Engineer Kate Prior explains what our discoveries involve and exactly how they provide value. …Read More
Understanding Contribution Margin in Ecommerce: What It Is, What Impacts It & How to Improve It
Join Sean Clanchy, MD of Swanky APAC, as he unpacks what contribution margin means for ecommerce brands, why it matters, and which factors impact it the most. You’ll also find seven practical strategies to help you improve contribution margin and grow your business more sustainably. …Read More
The Value of Shopify POS: Unlocking Unified Commerce For Omnichannel Retailers
Shopify POS unifies online and offline retail into one powerful platform. Join us as we explore the key benefits of Shopify POS for omnichannel retailers. …Read More
Case Study: Supporting FutureYou Cambridge’s Transformational Migration to Shopify & Recharge
For the FutureYou Cambridge team, the launch of their transformational Shopify Plus website has marked the start of an exciting new chapter of growth. This case study explores how Swanky supported this project with a successful subscription commerce migration, systems integration, frontend UX improvements, and tech stack consolidation. …Read More
How B2B Brands Can Unlock Growth With a DTC Channel
Wholesale, B2B brands are increasingly utilising a variety of ecommerce channels to boost revenue. In this article, MD of Swanky Australia, Sean Clanchy, looks at how ecommerce brands can use DTC channels to enhance and supplement existing B2B activity. …Read More
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