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How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
How To Increase Ecommerce Sales: “Get The Best Photography You Can”
If you're running an online business then we know from experience that you'll be doing everything in your power to work out how to increase ecommerce sales. …Read More
How Do I Create a Successful Brand for My Business?
We help our clients to create a successful brand for their business. It's a simple premise, but it takes a lot of skill, experience and listening to do well. …Read More
Social Media and Your Business
If the statistics are true, you're almost certainly feeling guilty about the way that your business is handling social media... …Read More
Golden Bear Toys
Golden Bear design and manufacture some of the UK’s best-loved children’s toys – including Go Mini and Peppa Pig! Swanky was selected by Golden Bears’ marketing team to head the development of their new ecommerce store. Our Shopify design expertise and early mastery of responsive design (in 2011) singled us out as the right team Read the full article... …Read More
Trusted Proxies
Designed specifically for the “White Hat” search engine and internet marketing industries, Trusted Proxies provides Enterprise Class Private Proxy Servers that are fast, secure and reliable. The company has grown quickly, turning from a kitchen table based startup in 2010 to a highly respected proxy service provider with clients (and services) around the globe. With this Read the full article... …Read More
Wheelie Chix Chic
WheelieChix is an awesome fashion label offering custom designed clothing specifically tailored for women in wheelchairs. The WheelieChix brand needed an ecommerce solution which could be updated with the minimum of ongoing cost while still looking fantastic in each quarter. Swanky was selected from a range of ecommerce providers due to our complete service offering Read the full article... …Read More
How to Rebrand Your Website
If you're investing in a website design for the first time it can be very exciting! There is something very liberating about the creative process. However, if you've already got an established web presence then you're probably carrying different questions. How do you rebrand your website in a way which adds momentum, improves your web design and keeps regular customers happy and engaged? …Read More
Improve SEO and Increase Website Traffic
Everybody wants to attract more visitors to their website. Whatever it is that you're selling, making, designing, advertising, repairing or simply passionate about, we're pretty sure that 99 times out of 100 you'd jump at the chance to effortlessly, immediately and inexpensively increase website traffic. …Read More
How Should A Business Blog?
Almost all of our web design clients know that a business blog is an essential part of an effective website. However, turning ideology into reality is rarely straightforward. …Read More
Hummingbird: Making Long-Tail Search Fly?
The introduction of Google Hummingbird caused quite a stir, with many businesses having to completely adapt the way that they approach search engine optimisation. This short post will introduce you to long-tail search strategy and give you an idea of how Google have changed this particular facet of the web design industry. …Read More
Why Spend Money on Search Engine Optimisation?
It has to be said that it's easy to get it wrong with SEO. Most businesses tend towards one extreme when it comes to search engine optimization; they either neglect it, undervaluing the importance of SEO or assuming that their on-site optimization will do the trick, or they have an unhealthy SEO obsession, turning every piece of content into a keyword-stuffed mess. Neither approach is going to result in better traffic, increased conversions etc. There is a healthy balance to be found, and we're persuaded that SEO is well worth investing in. Here are 4 reasons why your business should have an SEO budget. …Read More
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