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WorkPositive
This consulting firm helps organisations of all shapes and sizes to apply the principles of positive thinking and business psychology in practical ways. Their global consultation team works with leading businesses such as Barclays, the NHS and EY to improve employee satisfaction and management efficacy. Swanky was contracted to provide the WorkPositive team with a full website design and development Read the full article... …Read More
Blue Steel
This popular US brand specialises in selling beautiful and affordable rings and other jewellery pieces nationwide. Following a change of management in 2015, Swanky was commissioned to consult and deliver a store refresh to increase the store’s conversion rates and cart values. Following a detailed site analysis and strategy proposal, we set to work using a cost-effective combination of custom development Read the full article... …Read More
Sorbet
Sorbet sell beautiful hammam towels ideal for trendy travellers. We provided their team with a full Shopify store design and development consultation to help the brand make the most of their colourful, earthy products and maximise their ecommerce potential. Our experience and expertise in search optimisation services has resulted in strong growth and an increased Read the full article... …Read More
Mr. Lacy
The biggest shoelace brand in the world elected to use us to consult, design and build their fabulous ecommerce store on Shopify. Our intimate knowledge of shopper psychology, mobile first design and Shopify’s silky smooth loading times resulted in a store which more than doubled previous conversion rates. …Read More
At My Best
At My Best is a team-building and self-reflection business designed to help individuals and groups identify and build upon their strengths. SwankyApple assisted WorkPositive in the design and development of this Shopify store to present their compelling and engaging product in the best light possible. …Read More
Should You Worry about Google’s Mobile Friendly Update?
If you own or administrate a website there's a good chance you've heard about Google's mobile friendly update. Over the last few weeks we have fielded a lot of questions from clients and seen a significant increase in work as a result of this update. That's great of course, but we've also received numerous cold-emails from web individuals, teams and automated bots talking up the impacts of the change to the extreme - and, of course, claiming they can resolve any issues overnight. We've had clients forward quite scarily worded marketing emails to us, rightfully concerned that their site is about to vanish from search rankings to never return - unless they get the quick fix being sold. …Read More
How to Link Online and Physical Stores
One of the big questions facing eCommerce businesses at the moment is how to link physical and online stores. Until now, the primary challenge has been working out how to sell online, but the success of eCommerce has created an unexpected new retail landscape. …Read More
Butterfly Children’s Hospices
Butterfly Children's Hospices provide loving care and treatment for children with life-threatening illnesses in their two hospices in Changsha and Nanjing, China. Swanky delivered a brand refresh and website design and development for the charity …Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any website. …Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
How to Make Your Website More Accessible for People with Disabilities
In the web design industry we often talk about user experience. The premise is that effective design is constantly considering (and meeting) the needs of website visitors. In other words, it's a matter of form and function. This can often be achieved by a combination of common sense, user testing and a commitment to analysing and improving performance over the long-term. However, we don't very often consider the user experience requirements of people with disabilities. Having worked with the likes of Wheelie Chix, we understand that many of us overcome life's challenges on a daily basis. …Read More
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