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Lily's Kitchen

Delivering a scalable, integrated ecommerce experience for this leading pet food brand, as part of its wider digital transformation.

A leading British pet food brand

LILY'S KITCHEN

Industry & products

Lily's Kitchen is a premium pet food brand, creating natural, nutritious food for cats and dogs since its launch in 2007.

Brand history & retail model

Founded in a London kitchen, Lily's Kitchen has grown into an internationally recognised pet care brand and was acquired by Nestlé Purina PetCare in 2020. It sells directly to consumers online, as well as through a range of third-party retailers both online and in-store.

Active markets

Lily's Kitchen products are available to pet owners across multiple countries, with its UK storefront serving as the brand's flagship digital channel.
A leading British pet food brand
SERVICES

How Swanky Worked With Lily's Kitchen

Discovery

Running a pre-discovery phase to validate Shopify's fit for Lily's Kitchen's complex requirements, followed by deep-dive workshops covering integrations, product architecture, payments and internationalisation.

OUR DISCOVERY PROCESS

Migration

Leveraging our tried-and-tested migration process to move Lily's Kitchen from Salesforce Commerce Cloud to Shopify, carefully handling complex product bundles and preserving data integrity throughout.

OUR MIGRATION SERVICE

API Integration

Using Patchworks to seamlessly connect Lily's Kitchen's new Shopify store with Netsuite ERP, syncing orders, products, inventory and customer data in real time.

OUR SHOPIFY INTEGRATIONS SERVICE

Subscription

Migrating Lily's Kitchen's subscriber base from Ordergroove to Recharge with zero disruption to active subscriptions, then building automated bundle-handling logic via Shopify Flow.

OUR SUBSCRIPTION SOLUTIONS

Custom App Development

Building a bespoke feeding guide to remove guesswork from pet food portioning and quick buy functionality across collection pages to streamline the path to purchase.

OUR APP DEVELOPMENT SERVICE

Personalisation

Developing a custom pet profiles app within the customer account portal, letting shoppers save details like breed, age and photos to power a more tailored marketing and service experience.

OUR PERSONALISATION SERVICE

Migrating Lily’s Kitchen From Salesforce Commerce Cloud to Shopify

Lily’s Kitchen, a leading pet food brand known for its natural, nutritious cat and dog food, needed to move on from a Salesforce Commerce Cloud setup that had become costly and difficult to evolve.

Swanky led a comprehensive replatforming project to Shopify, integrating the new store with NetSuite ERP via Patchworks, migrating subscriptions from Ordergroove to Recharge, and building bespoke features, including a custom feeding guide, pet profiles, and quick-buy functionality. Since launch, Lily’s Kitchen has seen a 77% uplift in average order value and a 47% increase in net revenue.

 

Migrate to Shopify with Swanky

Talk to our solutions team to find out how we can help you migrate to Shopify.

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