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House of Colour

Rebuilding a complex custom discount and credit system on Shopify, as part of an international multi-store migration.

A longstanding UK colour and style consultancy

HOUSE OF COLOUR

Industry & products

House of Colour is a colour and style consultancy that helps individuals discover their most flattering colours through personalised analysis, alongside a retail range of cosmetics and beauty tools tailored to each customer's seasonal palette.

Brand history & retail model

Founded in 1985, House of Colour has grown through a network of skilled franchisees, with a stylist-led referral model where customers get discounts via a stylist's unique code, and stylists earn credit for future purchases.

Active markets

House of Colour operates across the UK, US, UAE and Europe.
A longstanding UK colour and style consultancy
SERVICES

How Swanky helped House of Colour

Discovery

Running a detailed discovery phase to map House of Colour's existing functionality, workflows and data structures ahead of migration.

OUR DISCOVERY PROCESS

Migration

Leveraging our tried-and-tested migration process to move House of Colour from a bespoke custom platform to Shopify, preserving critical functionality throughout.

OUR MIGRATION SERVICE

Internationalisation

Launching independent UK and US stores using our multi-store codebase solution, allowing House of Colour to retain local specificity while managing both stores efficiently.

OUR INTERNATIONALISATION SERVICE

Unified Code-base Solution

Deploying our proprietary multi-store codebase so core changes made to the UK 'master store' extend automatically to the US store via server-side scripts.

OUR MULTI-STORE CODE-BASE SOLUTION

Personalisation

Building personalised product recommendations on PDPs, pulling each customer's colour season and skin tone data from House of Colour's bespoke Max system.

OUR PERSONALISATION SERVICE

UX Design

Developing custom product pages with linked variations, giving the effect of a single page with multiple shade options and simplifying navigation for shoppers.

OUR UX DESIGN SERVICE

Rebuilding House of Colour’s complex discount and credit system on Shopify

House of Colour, a UK-founded colour and style consultancy, needed to move on from a rigid custom platform that was slowing down both day-to-day operations and international growth. Swanky led the migration to Shopify, launching independent UK and US stores on a shared multi-store codebase.

A key part of the project involved replicating House of Colour’s intricate stylist-led discount and credit system using Checkout Extensions, Shopify Functions and Shopify Flow, alongside custom product page development to simplify navigation across the brand’s extensive shade and colour ranges.

 

"Overall, the Swanky team has delivered a strong working solution that represents a meaningful improvement for our business both now and in the future."

Colin Graham, Global CTO at House of Colour

Migrate to Shopify with Swanky

Talk to our solutions team to find out how we can help you migrate to Shopify.

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