• 4 May 2023 · < 1 min read

Blackstone Road

Sean Fisher, owner of Australian coffee ecommerce business Blackstone Road, tasked Swanky with building a DTC Shopify store to make his new subscription brand a reality. We built a Shopify MVP with a tech stack optimised for success.

Written By
Hannah Smiddy

Company profile

Industry: Food & beverage

Products: Coffee, apparel, homewares

Business model: Products are sold DTC via the brand’s own ecommerce store

Markets active in: Australia

Project goal

  • Build a Shopify MVP (minimum viable product) with optimised tech stack.


  • Shopify development
  • Subscription

Tech stack

  • Shopify
  • Recharge
  • OctaneAI
  • Klaviyo
  • Gorgias
  • Okendo
  • RiseAI
  • Reconvert
  • CustomerHub

A GIF that begins with the Blackstone Road logo and then scrolls down the brand's Shopify store homepage.

Check out the case study to find out more about the Shopify MVP that we built for this new coffee subscription business.

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