Why migrate from BigCommerce to Shopify Plus?
Like BigCommerce, Shopify is a modern SaaS-based ecommerce platform providing a ready-hosted solution which is highly flexible and scalable. However, there are a number of reasons why brands are actively migrating from BigCommerce to Shopify Plus.
Typical frustrations for brands using BigCommerce include the need for significant third-party developer support, a limited app ecosystem, and difficulties making changes to themes and functionality.
In their search for an ecommerce platform that’s slicker, more user-friendly and easier to innovate on, with more integrations available, BigCommerce merchants often find success on Shopify.
With its diverse ecosystem of apps, powerful native features and high-performance checkout, Shopify is the solution of choice for millions of merchants worldwide. It allows users to stay agile, easily making changes themselves in minutes rather than outsourcing to costly developers.
Other important advantages of Shopify Plus over BigCommerce include:
- Pricing – Shopify’s pricing model is more transparent, and generally considered to deliver lower total-cost-of-ownership.
- Payments – Shopify’s native payments solution is advertised as the highest-converting checkout on the market.
- Product roadmap – Shopify’s R&D budget and product roadmap far exceed BigCommerce’s, with both native OOTB and third party ecosystem-developed functionality accelerating at greater pace than any other enterprise ecommerce platform.
- B2B, SEO and API calls – all have traditionally been held up as weaknesses of Shopify’s offering, but are now widely considered to be market-leading strengths.
The evolution of Shopify Plus’ B2B offering is particularly compelling for BigCommerce merchants, having undergone a significant upgrade in 2022. Traditionally, this has been a point of difference between the two platforms (in favour of BigCommerce). Now, B2B retailers can enjoy all the hallmark benefits of Shopify’s market-leading DTC offering, with powerful functionality that will enable them to scale at pace (either through fully-integrated B2B functionality on the DTC store, or by having a separate B2B store).
Whether you’re selling DTC or B2B, a migration from BigCommerce to Shopify Plus could mark the start of an exhilarating period of growth for your business. Recent migrations have increased conversion rates, expanded functionality, improved SEO rankings and reduced total cost of ownership.
