Articles
7 Quick Tricks for Writing Ecommerce Copy That Sells
How exactly can ecommerce merchants use copy to increase conversions? Read on to find out the secret to writing web copy that sells! …Read More
The 7 Biggest Consumer Barriers to Purchase – and How to Fix Them
Getting far more clicks than conversions on your ecommerce store? Read on to find out how you can overcome your customers’ biggest barriers to purchase and boost your sales more than ever. …Read More
The Best A/B Testing Tools For Shopify: How Swanky Achieves Top Results
Picking the right A/B testing tool is a crucial part of getting the most out of your conversion rate optimisation investment. So which do our ecommerce experts recommend? …Read More
A/B Testing for Shopify Stores: What Is It and How Can It Help You?
Every visit to your website is an opportunity to grow your business. But how can you make sure you’re getting the most revenue out of your traffic? Let’s take a closer look at how A/B testing could help your Shopify store. …Read More
Case Study: How This Shopify Plus Store Increased Sales With Swanky’s Growth Accelerator
Find out how Swanky helped this fun and fresh fashion store to ramp up their revenue with a multifaceted Growth Accelerator campaign. …Read More
7 Blog Title Tips to Make People Tick (and Click)
You’ve spent hours carefully crafting a fantastic piece of content for your ecommerce store’s blog. Now you need an equally compelling title to match. Without this, you risk your article falling flat. Here, we take a look at why blog titles are so important, before sharing seven top tips for crafting the swankiest titles around. …Read More
10 Simple Conversion Rate Optimisation Techniques: The Beginner’s Guide to Increasing Sales
Conversion rate optimisation, the process of maximising the revenue generated from each visitor to your store, is undoubtedly the foundation of any strong ecommerce strategy. However, CRO is also a very broad term, affecting every aspect of your website’s design - from its layout and aesthetic to its written content and technical build. So when it comes to taking steps towards rocketing your revenue and converting more of your website’s browsers into buyers, where should you begin? …Read More
Case Study: How Swanky Optimised this Fashion Retailer’s Shopify Store for Success
Founded by a team of fashion-loving digital innovators, Knomo is on a mission to create bags and accessories that are "beautiful on the outside and smart on the inside". Read on to find out how Swanky helped Knomo to optimise their new 2018 website for success by guiding them through various design and development solutions for all elements of their new website build; from a strong technical foundation to a striking layout that reflects the impeccable quality Knomo’s customers have come to expect from the brand. …Read More
Conversion Rate Optimisation: How To Know Your Expert Is The Real Deal
Imagine increasing your annual turnover by 10% within 3 months - without hiring new staff or spending more money on advertising. It’s not unheard of for businesses to triple their site conversion rates within a year of beginning CRO programmes. That’s why Conversion Rate Optimisation (CRO) has become somewhat of a hot topic in the e-commerce community lately. But what are the risks of taking on a CRO consultant without understanding the concept and its process? …Read More
Optimise Ecommerce: 7 Things Shoppers Find Annoying on Your Website
Developing and launching your own website using an eCommerce platform like Shopify allows you to build repeat customers, generate value through brand recognition, and protect your revenue by owning the channel. While online marketplaces like Amazon and eBay might drive more sales, your own website enables you to invest in your brand, because you own 100% of the sales and platform. …Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
How to Finish Your Week on a High (Revolutionise your Fridays)
At Swanky we love what we do. It might sound clichéd, but it's true. We love designing and developing websites and branding for our brilliant clients from our headquarters in glorious Exeter. Incidentally, we've just moved into an awesome new office by Exeter Cathedral, but we'll leave that one for another day... …Read More
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