Articles
Case Study: How This Shopify Plus Store Increased Sales With Swanky’s Growth Accelerator
Find out how Swanky helped this fun and fresh fashion store to ramp up their revenue with a multifaceted Growth Accelerator campaign. …Read More
7 Blog Title Tips to Make People Tick (and Click)
You’ve spent hours carefully crafting a fantastic piece of content for your ecommerce store’s blog. Now you need an equally compelling title to match. Without this, you risk your article falling flat. Here, we take a look at why blog titles are so important, before sharing seven top tips for crafting the swankiest titles around. …Read More
10 Simple Conversion Rate Optimisation Techniques: The Beginner’s Guide to Increasing Sales
Conversion rate optimisation, the process of maximising the revenue generated from each visitor to your store, is undoubtedly the foundation of any strong ecommerce strategy. However, CRO is also a very broad term, affecting every aspect of your website’s design - from its layout and aesthetic to its written content and technical build. So when it comes to taking steps towards rocketing your revenue and converting more of your website’s browsers into buyers, where should you begin? …Read More
Case Study: How Swanky Optimised this Fashion Retailer’s Shopify Store for Success
Founded by a team of fashion-loving digital innovators, Knomo is on a mission to create bags and accessories that are "beautiful on the outside and smart on the inside". Read on to find out how Swanky helped Knomo to optimise their new 2018 website for success by guiding them through various design and development solutions for all elements of their new website build; from a strong technical foundation to a striking layout that reflects the impeccable quality Knomo’s customers have come to expect from the brand. …Read More
Conversion Rate Optimisation: How To Know Your Expert Is The Real Deal
Imagine increasing your annual turnover by 10% within 3 months - without hiring new staff or spending more money on advertising. It’s not unheard of for businesses to triple their site conversion rates within a year of beginning CRO programmes. That’s why Conversion Rate Optimisation (CRO) has become somewhat of a hot topic in the e-commerce community lately. But what are the risks of taking on a CRO consultant without understanding the concept and its process? …Read More
Optimise Ecommerce: 7 Things Shoppers Find Annoying on Your Website
Developing and launching your own website using an eCommerce platform like Shopify allows you to build repeat customers, generate value through brand recognition, and protect your revenue by owning the channel. While online marketplaces like Amazon and eBay might drive more sales, your own website enables you to invest in your brand, because you own 100% of the sales and platform. …Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
How to Finish Your Week on a High (Revolutionise your Fridays)
At Swanky we love what we do. It might sound clichéd, but it's true. We love designing and developing websites and branding for our brilliant clients from our headquarters in glorious Exeter. Incidentally, we've just moved into an awesome new office by Exeter Cathedral, but we'll leave that one for another day... …Read More
Take Your Business on The Road: Mobile Payment Systems
In today's marketplace there is a huge demand for the development of ecommerce websites. This isn't surprising - after all, online retail represents a rapidly growing sector. However, you might not have noticed that there is also an increasingly common need for the opposite service. Ecommerce businesses are finding new ways to take their business out into physical retail environments, and are looking for effective mobile payment systems to make this possible. …Read More
Improve SEO and Increase Website Traffic
Everybody wants to attract more visitors to their website. Whatever it is that you're selling, making, designing, advertising, repairing or simply passionate about, we're pretty sure that 99 times out of 100 you'd jump at the chance to effortlessly, immediately and inexpensively increase website traffic. …Read More
Amazon’s Ecommerce Disaster
As an entrepreneurial web design agency we're very interested in the whole E-Commerce process. Whilst our clients are selling a broad range of products, they all face the same challenges in creating effective processes for selling and shipping their products. …Read More
Happy = Better
It’s no secret that happy workers work harder. The Guardian reports how research suggests that companies with happy employees could benefit from higher productivity levels. …Read More
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