How to Use Zero-Party Data to Personalise Your Customer’s Shopping Experience
Today's article features the expertise of Skafos' Michael Hall. Join him as he explores the best ways to personalise your brand's ecommerce experience using zero-party data, including emerging technologies like… Read More
How to Kickstart Your Zero-Party Data Marketing Strategy This Black Friday
What better time to double down on your zero-party data collection than the BFCM weekend when store traffic skyrockets! Find out why this type of data is so important for… Read More