Articles
Why You Can’t Afford to Ignore Customer Service in Your Ecommerce Business
Top of your ecommerce agenda should be customer service. There’s no denying it’s a vital element of your business operations that affects how your company is viewed in the public eye and ultimately impacts your bottom line. Here, we explore the importance of customer service in terms of retention, referrals and reputation. …Read More
Victim of the dreaded Black Friday crash? Migrate to Shopify to avoid losing sales
Every year, hundreds of online stores fall victim to Black Friday traffic spikes. This can have a devastating impact on reputation, customer trust and revenue. As the platform behind one of the biggest product drops in ecommerce history, Shopify Plus has proved itself to be the ideal solution for ambitious, high-volume enterprises that attract huge levels of traffic. Save yourself from the annual anguish and migrate to Shopify! …Read More
MailChimp for Shopify Integration Removed – Workaround or Growth Opportunity?
It's official - MailChimp and Shopify are parting ways. As an ecommerce manager, you may be wondering how this will affect your business. Here you can get the lowdown on this very public breakup, along with Swanky's recommendations for next steps. …Read More
7 Blog Title Tips to Make People Tick (and Click)
You’ve spent hours carefully crafting a fantastic piece of content for your ecommerce store’s blog. Now you need an equally compelling title to match. Without this, you risk your article falling flat. Here, we take a look at why blog titles are so important, before sharing seven top tips for crafting the swankiest titles around. …Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
Ecommerce Lessons from Superbowl XLVIII
Ecommerce has given businesses unprecedented opportunities to compete with the big players. In this changing landscape, we explore how smaller brands can outperform their market-leading rivals... …Read More
The Hedgehog Concept and Web Design
If you've read Jim Collins' 3 million copy bestseller 'Good to Great', you'll know exactly what we're talking about. …Read More
The Increasing Importance of Responsive Mobile Design
It's no secret that responsive website design is changing the way that we design and build websites... We are seeing a radical departure from traditional web design principles, as web designers find increasingly creative ways to design both for desktops and for smartphones/tablets. The beauty of responsive web design lies primarily in its functionality, as one website can have the capacity to be equally effective on radically different devices and at completely different screen resolutions. However, responsive web design is doing more than just broaden the horizons of web designers. It's changing the way that we think about web design. …Read More
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