How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where… Read More
Ecommerce Spotlight: Customer Engagement with Klaviyo
Today on the blog, Phil Greenwood, Channel Manager at Klaviyo, joins us for the latest instalment of our Ecommerce Spotlight series. Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. Read More
5 Data-Driven Marketing Tactics for Customer Retention
There’s no denying the power of data for your ecommerce marketing strategy. You can use what you know about your customers and their purchase history to create optimised marketing messages… Read More