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Meet the Swanky Australia Team
Meet the Shopify Plus experts based in our Toowoomba office. This is your trusty Swanky Australia team! …Read More
Should You Worry about Google’s Mobile Friendly Update?
If you own or administrate a website there's a good chance you've heard about Google's mobile friendly update. Over the last few weeks we have fielded a lot of questions from clients and seen a significant increase in work as a result of this update. That's great of course, but we've also received numerous cold-emails from web individuals, teams and automated bots talking up the impacts of the change to the extreme - and, of course, claiming they can resolve any issues overnight. We've had clients forward quite scarily worded marketing emails to us, rightfully concerned that their site is about to vanish from search rankings to never return - unless they get the quick fix being sold. …Read More
What Does it Mean to be a Shopify Plus Expert?
In 2016 we became one of the first 3 agencies in Europe to be named ‘Shopify Plus Expert’ by Shopify. This accolade means that Shopify recommends us directly as a web design agency with a proven reputation for excellence designing on Shopify Plus. We are one of a select, relative few agencies around the world with Shopify Plus Expert accreditation and serve Shopify Plus customers with services ranging from fully bespoke store design and development to search marketing services and development retainers. Each month we provide marketing and ongoing optimisation services to our long-term clients. …Read More
Merry Christmas & Happy New Year from Swanky!
May we just take this moment to wish all of our current and potential clients a brilliant Christmas and a prosperous New Year. …Read More
Common Challenges in Home & Garden Ecommerce – And How to Overcome Them
Here, we use our experience working with retailers such as Fishpools and Fothergill’s to explore practical solutions for overcoming the hurdles of home and garden ecommerce. Learn how to deliver high-converting, customer-centric digital experiences in this uniquely demanding sector. …Read More
Case Study: Supporting FutureYou Cambridge’s Transformational Migration to Shopify & Recharge
For the FutureYou Cambridge team, the launch of their transformational Shopify Plus website has marked the start of an exciting new chapter of growth. This case study explores how Swanky supported this project with a successful subscription commerce migration, systems integration, frontend UX improvements, and tech stack consolidation. …Read More
Case Study: Redefining Luxury Fragrance Ecommerce With a High-Performance Shopify Upgrade
Initio Parfums Privés challenges the norms of traditional perfumery. Such an innovative brand requires an ecommerce store to match. This case study explores the modern development approaches we used to deliver the performance and CX of a headless environment, natively on Shopify. …Read More
Why Subscription Brands Migrate to Shopify & Recharge
How might your legacy or custom ecommerce infrastructure be holding your subscription brand back? Why are so many brands choosing to migrate to Shopify and Recharge to unlock their next phase of growth? Essie Eslami, Commercial Director at Swanky, explores these questions and others. …Read More
Comparing Total Cost of Ownership on Adobe Commerce & Shopify Plus
Join Essie Eslami, Commercial Director at Swanky, as he continues his series comparing Shopify Plus vs Adobe Commerce. In this article, he considers TCO across each platform and explores the financial case for migrating to Shopify. …Read More
How an iPaaS Like Patchworks Can De-Risk & Accelerate Enterprise Commerce Replatforming Projects
For enterprise retailers with complex commerce ecosystems and custom integrations, replatforming projects can be a daunting prospect. However, an iPaaS can help to deliver these projects in a faster timeline, with reduced risk. Join Essie Eslami, Commercial Director at Swanky, as he explores how. …Read More
Omnichannel Personalisation for Luxury Fashion & Beauty Brands
Luxury fashion and beauty brands are known for creating exclusive and highly personalised experiences. Here we explore how to approach this in an omnichannel setup, where technology and data are vital for success. …Read More
Case Study: Supporting This Australian Brand With Shopify Store Creation & Automated BOM Assembly
Swanky’s team of Shopify experts in Australia supported the launch of Heka Hoods’ off-the-shelf brand "EXPRESS By Heka Hoods". This involved the creation of a Shopify store, development of a custom script to streamline and automate BOM assembly, and expert tech stack consultation. …Read More
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