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Klaviyo
Klaviyo is a leading marketing tool for Shopify brands. First known as an email and SMS tool, Klaviyo now boasts an extensive and robust suite of functionality, all built on a data layer that enables personalisation and automation. Our partnership with Klaviyo allows brands to leverage this platform to its full potential, creating sophisticated marketing strategies that drive engagement and revenue. We've helped brands significantly improve key metrics like email engagement, attributed revenue and customer retention through strategic use of Klaviyo's capabilities. …Read More
Ecommerce Spotlight: Personalisation with Nosto
Tune in as Ellie Docherty, Partner Manager for UK & IE at Nosto, joins us for the latest instalment of our Ecommerce Spotlight series. …Read More
How COVID-19 is Affecting Retail: 7 Key Ecommerce Strategies to Adopt Today
The COVID-19 pandemic is having an unprecedented impact on all areas of life. In this article, our Head of UK Growth, Matt Abbott, explores the affect it's having on the retail industry, before sharing 7 ecommerce strategies you can adopt to help you successfully navigate this new and extraordinary time. …Read More
From B2B to D2C: How to Adapt When High Street Shoppers Move Online
The escalating COVID-19 pandemic is changing the way we shop, with customers flocking to the internet in their droves. Could moving from a traditional B2B wholesale model to a D2C ecommerce strategy help your brand adapt to this big shift in consumer behaviour? …Read More
Home Working Hacks: 8 Top Tips From Team Swanky!
If you're struggling to adapt to life working from home, worry not. We've rounded up some top tips from Team Swanky so that you can establish a productive home working routine! …Read More
How to Prepare Your Ecommerce Store for Seasonal Shopping Peaks
MicroStartups' Kayleigh Alexandra returns to the Swanky blog with her nine top tips for preparing your ecommerce store for seasonal shopping peaks. …Read More
Ecommerce Spotlight: Payment Solutions with Klarna
Today on the blog, Robert Gibson, Commercial Manager at Klarna, joins us for the latest instalment of our Ecommerce Spotlight series. Find out how Klarna is overhauling the shopping experience with its flexible payment options! …Read More
Ecommerce Trends 2020: What do our Experts Predict?
It’s time for a blog takeover, as different members of Team Swanky share their predictions for 2020 ecommerce trends! …Read More
7 Examples of Excellent Ecommerce Site Search
Join Head of Product at Findify, Anders Gullander, as he shares 7 excellent examples of ecommerce site search to leave you feeling inspired! …Read More
How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where should you begin? Join us as we explore the what, why and how of customer segmentation, complete with expert insights from Swanky's Head of Optimisation, Sean Clanchy. …Read More
Can My Ecommerce Product Pages Learn Anything From BuzzFeed’s Writing Style?
In this blog post, we welcome ecommerce platform specialist and online business consultant Rodney Laws, as he explores how, with inspiration from BuzzFeed's writing style, you can transform your ecommerce product pages and drive online sales! …Read More
Ecommerce Spotlight: Customer Engagement with Klaviyo
Today on the blog, Phil Greenwood, Channel Manager at Klaviyo, joins us for the latest instalment of our Ecommerce Spotlight series. …Read More
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