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B2B Email Marketing: 5 Strategies for Ecommerce Success
When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in the B2B ecommerce space. …Read More
Case Study: Building a Successful Black Friday Marketing Strategy for Essential Jewellery
In this case study, we outline how Swanky’s marketing team crafted and supported a successful Black Friday marketing strategy for Essential Jewellery. The results included a YoY revenue increase of 29% and ROAS peaking at 1017%. …Read More
Case Study: The Multi-Channel Digital Marketing Strategy That Supported MyClothing’s Peak Sales Season
This case study explores how our multidisciplinary digital marketing team supported MyClothing through its much-anticipated peak sales season. We provided expertise across Google Ads, Meta and Klaviyo, combined with a series of on-site UX improvements to make the most of the increase in website traffic. …Read More
Klaviyo Best Practice: The Ultimate Guide to Your Marketing Automation and CRM
In this article, Swanky’s Klaviyo expert, Stephen Rowley, shares top tips for managing your email and SMS marketing. Learn the secrets of Klaviyo best practice, from initial set up and list building strategies, to crafting automations and email campaigns that convert. …Read More
Marketing Funnel Stages: How to Tailor Your Strategy for Each Phase of the Customer Journey
Join Ellie Jordan, Performance Marketing Lead in Swanky’s Growth Accelerator team, as she explores how ecommerce marketers can adapt their strategies for each of the different marketing funnel stages. …Read More
How to Leverage the Klaviyo & Meta Integration to Improve Marketing ROI
Utilising the right tools in marketing can transform your campaigns. The Klaviyo/Meta integration is something our marketing team has continued to use for its flexibility and capacity to enhance the data and performance of campaigns. In this article, Sarah Hanney, shares why this integration is valuable and how to use it yourself. …Read More
Text Your Way To Success: 9 Compelling SMS Marketing Statistics For Ecommerce Retailers
Join Sarah Hanney, Digital Marketing Specialist in our Growth Accelerator team, as she explores the latest SMS marketing statistics, and how to best make use of this channel to improve conversion and retention rates. …Read More
How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky, explores the psychology behind this, with help from the experts at community detection and insights platform Herdify. …Read More
Email Marketing ROI is Unmatched – Are You Making the Most Of It?
Email marketing ROI is the highest of all marketing channels. Getting this strategy right for your brand can lead to sustainable revenue that is easily scalable. In this article Sarah Hanney, Email Marketing Executive at Swanky, explains how you can harness this tool for your ecommerce brand. …Read More
5 Reasons Why You Should Prioritise SMS Marketing
If SMS isn’t part of your ecommerce marketing toolbox yet, it should be. A low-cost and effective marketing tactic, SMS could be the key to increased engagement, conversions and revenue for your ecommerce brand. Join Yotpo’s Jessica Hulett as she shares five reasons why you should embrace SMS marketing (and quickly). …Read More
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