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When Discovery Happens Before the Click: How AI is Reshaping Ecommerce Performance Marketing
AI-led discovery is shifting the customer journey upstream, which means paid media is now more about validation and confidence than first-time discovery. Join Ellie Jordan, Performance Marketing Lead at Swanky, as she explores this change in more detail and considers how brands can succeed in this new landscape. …Read More
AI in Email Marketing: Use Cases, Challenges & Opportunities
In this article, Digital Marketing Manager Sarah Hanney explores how AI is affecting email marketing. What are the benefits of email marketing AI for retailers, and what challenges does it bring? …Read More
The Business Case for UGC in Paid Marketing
Join Eden Ingoe-Johns, Digital Marketing Manager at Swanky, as she explores the benefits and applications of user-generated content in paid marketing campaigns. You’ll also find case studies with real-world examples from the cosmetics and apparel sectors, as well as a consideration of UGC platforms for rapid content creation. …Read More
WhatsApp Marketing on Klaviyo: Integrating It Into Your Omnichannel Ecommerce Strategy
In this article, Swanky’s Digital Marketing Manager Sarah Hanney unpacks Klaviyo’s latest feature: WhatsApp marketing. She examines the benefits of this channel for ecommerce retailers, considers how it works together with email marketing, and looks at the differences between WhatsApp and SMS. …Read More
B2B Email Marketing: 5 Strategies for Ecommerce Success
When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in the B2B ecommerce space. …Read More
Case Study: Building a Successful Black Friday Marketing Strategy for Essential Jewellery
In this case study, we outline how Swanky’s marketing team crafted and supported a successful Black Friday marketing strategy for Essential Jewellery. The results included a YoY revenue increase of 29% and ROAS peaking at 1017%. …Read More
Case Study: The Multi-Channel Digital Marketing Strategy That Supported MyClothing’s Peak Sales Season
This case study explores how our multidisciplinary digital marketing team supported MyClothing through its much-anticipated peak sales season. We provided expertise across Google Ads, Meta and Klaviyo, combined with a series of on-site UX improvements to make the most of the increase in website traffic. …Read More
Klaviyo Best Practice: The Ultimate Guide to Your Marketing Automation and CRM
In this article, Swanky’s Klaviyo expert, Stephen Rowley, shares top tips for managing your email and SMS marketing. Learn the secrets of Klaviyo best practice, from initial set up and list building strategies, to crafting automations and email campaigns that convert. …Read More
Marketing Funnel Stages: How to Tailor Your Strategy for Each Phase of the Customer Journey
Join Ellie Jordan, Performance Marketing Lead in Swanky’s Growth Accelerator team, as she explores how ecommerce marketers can adapt their strategies for each of the different marketing funnel stages. …Read More
How to Leverage the Klaviyo & Meta Integration to Improve Marketing ROI
Utilising the right tools in marketing can transform your campaigns. The Klaviyo/Meta integration is something our marketing team has continued to use for its flexibility and capacity to enhance the data and performance of campaigns. In this article, Sarah Hanney, shares why this integration is valuable and how to use it yourself. …Read More
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