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Case Study: The Product Bundling Strategy That Increased Revenue Per User By 86%
Global baby dock brand DockATot have been leveraging Swanky’s Growth Accelerator service since 2019, benefitting from the expertise of our award-winning CRO and digital marketing specialists. In this case study, our Lead Digital Strategist, Sammy Fraser, gives the lowdown on the recent test variant that drove a 55% increase in average order value and 86% rise in revenue per user. …Read More
10 D2C Brands Selling Wine Online With a Shopify Subscription Store
Wine producers across the globe are embracing subscription ecommerce, bringing convenience, flexibility and personalisation direct to consumers with regular wine box deliveries. We’ve rounded up 10 brands leveraging Shopify and Shopify Plus to navigate the complexities of selling wine online and serve up irresistible digital experiences that attract, convert and retain subscribers. …Read More
11 Shopify Pet Stores Leading the Pack
Join us as we round up 11 “paw-some” pet stores on Shopify and Shopify Plus, including two of our very own Swanky clients. These brands are the alphas in their industry, leveraging powerful ecommerce solutions and best-in-class D2C petcare ecommerce strategies to keep customers coming back for more. …Read More
Top Reasons for Cart Abandonment – And What You Can Do About Them
Are you losing potential customers at the final hurdle? Sammy Fraser, Lead Digital Strategist at Swanky, is here to help. Read on to find out how you can overcome the top reasons for cart abandonment and unlock your ecommerce store’s sales potential. …Read More
How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry, we bring you the ultimate guide to reducing customer acquisition cost. …Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a ‘testing ground’ to inform decisions on your new online store. …Read More
How to Get Your Health & Wellness Subscription Website in Good Shape
Everything you need for a flourishing health and wellness subscription website that builds trust and fosters long-term subscriber relationships - from publishing reviews and partnering with influencers, to presenting needs-based product recommendations and promoting trust badges. …Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your business operations, from boosting conversions to building brand awareness. …Read More
6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford to ignore in your ecommerce strategy. Keep reading to find out more about why listening is so important, and how exactly you can tap into your customers’ feelings. …Read More
Meet the Ecommerce Experts Leading Swanky’s Unleashed Teams!
Say hello to the ecommerce experts in charge of leading our Swanky Unleashed teams to success as they compete for a winning business idea to be transformed into our very own Shopify D2C store. …Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out when you need to transition by, how you can do it whilst minimising risk, and how Swanky can help. …Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise your B2B customer experience to meet these rising expectations and drive your digital growth. …Read More
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