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Soak & Sleep

Helping a well-loved British bedding and bath linen brand move on from a clunky Magento setup, migrating it to Shopify and bringing DTC and wholesale together in one seamless store.

British craftsmanship meets restful luxury

SOAK&SLEEP

Industry & products

Bedding and bath linen brand Soak&Sleep helps customers create the perfect sleep sanctuary, with a range spanning pillows, protectors, toppers and towels.

Retail model

Soak&Sleep sells directly to consumers online, as well as to businesses across the hospitality and interiors sectors, including hotels, interior designers and retail stockists.

Active markets

Soak&Sleep trades primarily in the UK, with the brand's Shopify Plus migration laying the groundwork for expansion into Europe and the Rest of World.
British craftsmanship meets restful luxury
SERVICES

How Swanky helped Soak&Sleep

Research and Discovery

Running workshops with stakeholders across Swanky and Soak&Sleep to define a new MVP systems architecture, covering payments, internationalisation and integrations ahead of the Magento migration.

OUR DISCOVERY PROCESS

Migration

Leveraging our tried-and-tested migration process to ensure a smooth transition from Magento to Shopify, including the secure transfer of customer, order and product data.

OUR MIGRATION SERVICES

UX Design

Rebuilding Soak&Sleep's product detail pages, using Shopify's native multi-option variants for simpler products like pillows and duvets to streamline the buying journey.

OUR UX DESIGN SERVICE

Product Configurator

Building an Alpine.js-powered configurator for complex bedding and towel ranges, letting customers build a complete bedding set from a single page with real-time stock, pricing and a persistent order summary.

PRODUCT PERSONALISATION EXAMPLES

B2B

Designing a blended DTC/B2B store structure for Soak&Sleep's hospitality, interior design and retail stockist customers, supporting the shift from Magento's 1:1 customer-company model to Shopify's Companies/Locations/Customers setup.

OUR B2B SERVICES

A Shopify migration built to support both DTC and B2B growth

We recently worked with Soak&Sleep to migrate its ecommerce presence from Magento to Shopify Plus.

The new site is faster and smoother, reflecting the comfort and quality customers expect from Soak&Sleep’s bedding and bath linen range.

A dynamic product configurator makes it easy for customers to build a complete bedding set from a single page, whilst simplified variant options streamline the buying journey for pillows, duvets and more.

Plus, a new blended store architecture brings DTC and B2B together seamlessly, giving hospitality, interiors and retail stockist customers a tailored experience within the same unified platform.

"There was good communication from the Swanky team throughout the project. They worked collaboratively with us to solve problems together and consistently took our feedback on board. They were patient as we got up to speed with a new platform, supporting us with clear guidance and helpful how-to videos."

Ben Davies, Ecommerce Manager at Soak&Sleep

Migrate to Shopify with Swanky

Talk to our solutions team to find out how we can help you migrate to Shopify.

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