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Mutimer

Supporting this Australian fashion brand's global growth with Shopify design & development.

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From Melbourne passion project to internationally recognised clothing brand

MUTIMER

Industry & products

Mutimer is an independent fashion label that sells unisex pieces, including outerwear, bottoms and accessories.

Business model

Historically operating an online 'drop' model, Mutimer is transitioning to a more traditional 'always-on' stock model as well as experimenting with pop-up retail locations.

Active markets

The majority of Mutimer's customer base are from overseas, with the brand selling to shoppers in over 50 countries.
From Melbourne passion project to internationally recognised clothing brand
SERVICES

How Swanky helped Mutimer

Shopify Theme Upgrade

Implementing a new, high-performance Shopify theme to increase reliability, agility and scalability.

OUR LAUNCH SERVICES

Shopify Redesign

Redesigning the site to better reflect Mutimer's sleek, minimalist brand identity.

SHOPIFY DESIGN SERVICES

Shopify Markets Support

Reconfiguring Shopify Markets to deliver a tailored experience for each customer based on their location.

INTERNATIONALISATION SUPPORT

Custom Development

Applying bespoke styling and functional enhancements to product and collection pages, as well as creating a new password page for product drops.

SHOPIFY DEVELOPMENT

A new Shopify theme for Mutimer

Frustrated by their outdated Shopify theme, the Mutimer team engaged Swanky to create a more modern, user-friendly storefront that would provide a better experience for international customers.

Our case study walks through how we:

  • implemented a new theme;
  • upgraded the site’s aesthetics;
  • reconfigured Shopify Markets; and
  • applied custom development to elevate the site visually and commercially.

There are also insights from Mutimer Founder, Jasper Mutimer.

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"I had a very easy, smooth experience working with the Swanky team. Communication and project management was good - the timeline was clear, with dates set far in advance."

Jasper Mutimer, Founder

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