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How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. …Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your business operations, from boosting conversions to building brand awareness. …Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise your B2B customer experience to meet these rising expectations and drive your digital growth. …Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and subsequent digital growth. …Read More
B2B Ecommerce: Why Embrace It and How to Succeed
The recent global upheaval has kickstarted a period of exponential growth for B2B ecommerce. There’s always been huge potential for businesses to get closer to customers, boost revenue and expand market position through ecommerce, and now there’s a commercial risk of not embracing it. If you sell to other businesses, you may be surprised to learn just how crucial it is to have some form of B2B ecommerce activity and that Shopify could be the right ecommerce platform for you. …Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually is, how to calculate conversion rate, where to get started with your very own CRO strategy, and more! …Read More
Celebrating One Year as a Sustainable Ecommerce Agency With a Climate Positive Workforce!
Get the lowdown on the climate projects we’ve supported since joining forces with Ecologi, and find out why it’s important to us to be a sustainable ecommerce agency. …Read More
Case Study: The Custom Ecommerce Subscription Solution That Helped Whisky Loot Scale At Pace
Find out about the bespoke subscription and gifting solutions we developed for fast-growth Aussie brand Whisky Loot, plus how their swanky new ecommerce set-up on Shopify Plus helped them scale to new heights, fast. …Read More
Swanky Joins MindfulCommerce to Provide Sustainable Ecommerce Solutions
As a carbon neutral agency set on delivering sustainable ecommerce solutions, we are thrilled to announce that Swanky is now part of the MindfulCommerce Community! Read on to find out more about the MindfulCommerce mission and how it aligns with our commitment to sustainability. …Read More
Case Study: The Award-Winning B2B Shopify Plus Site Pedalling Saddleback’s Multi-Channel Growth
Home of elite performance cycling products, Saddleback has established an extensive network of quality stockists across Europe. Find out how Swanky developed an award-winning B2B store for the brand’s UK distributors, complete with bespoke credit app and custom pricing rules. …Read More
Sustainable Black Friday Ideas For Ecommerce Retailers in 2021
If you're looking to deliver a more sustainable Black Friday experience to your customers this year, look no further! We explore how consumers' priorities are changing, before diving into some green initiatives to adopt on your ecommerce store. …Read More
PrestaShop vs Shopify Plus: Which is Best For Your Business and Why?
Join us as we explore the similarities and differences between ecommerce platforms PrestaShop and Shopify Plus. Which solution better suits your retail business? …Read More
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