Articles
Leveraging Customer Insights to Improve Acquisition and Conversion For Your Ecommerce Brand
We've teamed up with search and navigation platform Findologic to bring you an expert guide to improving acquisition and conversion. Find out how you can use information about your customers and their behaviours to drive high-quality store traffic and increase conversions. …Read More
How Do Zero-Click Searches Impact SEO For Ecommerce Businesses?
Zero-click searches are changing the SEO game. We walk through exactly what these searches are, how they can impact SEO and how ecommerce brands can respond. …Read More
Augmented Reality: The Perfect Fit For Fashion Ecommerce in 2021
Find out how augmented reality is redefining fashion ecommerce and helping retailers overcome the challenges thrown at them by the ongoing COVID pandemic. …Read More
How to Retain Customers in 2021 (And Why It Should Be a Priority)
Now more than ever, ecommerce retailers are prioritising customer retention. We take a look at the reasons for this shift in focus, as well as five strategies to help you secure long-term customer loyalty in 2021. …Read More
Meet Sarah Sennett, Swanky’s New Head of Agency Marketing
Say hello to our latest Swanky recruit, Sarah Sennett! …Read More
Great British Brands Thriving on Shopify
Get a dose of ecommerce inspiration this new year, as we examine eight British brands prospering on Shopify and Shopify Plus, including three of our very own Swanky clients! …Read More
What Will Ecommerce Look Like in 2021?
2020 may have been a truly transformative year for ecommerce and indeed the world, but some things remain unchanged, like our annual ecommerce trends prediction post! Join our Shopify Plus Experts as they share their ideas about what lies ahead for online retail in 2021. …Read More
How to ‘Sleigh’ Holiday Season Ecommerce: Guidance From Our Growth Accelerator Team
October is here, Sainsbury’s have started selling their mince pies, this can only mean one thing...Christmas is upon us! Make sure your business is prepared for one of the busiest holiday seasons on record with some top tips from four of our very own ecommerce experts. …Read More
How to Start a PR Box Strategy For Your Shopify Store
Today on the blog, Vitor Botega, Head of Partnerships at product packaging company Arka, walks through how to successfully plan and implement an effective PR box strategy for your Shopify store. …Read More
5 Benefits of Influencer Marketing For Your Ecommerce Brand
Wondering how influencer marketing could benefit your ecommerce brand? Swanky's Alana Hushon is here with her round-up of five pivotal perks of this popular marketing tactic, including increased brand awareness and improved search rankings. …Read More
The 3 Most Common Types of Subscription Models (And The Ecommerce Brands That Have Pulled Them Off)
It’s official, the UK is a nation of super-subscribers! Following huge lockdown-fueled growth in the subscription economy, we’re exploring the most common types of subscription models, why they’re so popular with consumers, and which ecommerce brands have implemented them successfully. …Read More
Starting a New Job Remotely: The Inside Scoop From Swanky’s Newest Faces
Starting a new job is nerve-racking enough, let alone in the middle of a global pandemic. We’ve spoken to the latest additions to our Swanky family in order to find out what it's really like being a new starter in a remote working team. …Read More
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