Marketing Funnel Stages: How to Tailor Your Strategy for Each Phase of the Customer Journey
Join Ellie Jordan, Performance Marketing Lead in Swanky’s Growth Accelerator team, as she explores how ecommerce marketers can adapt their strategies for each of the different marketing funnel stages. Read More
How to Leverage the Klaviyo & Meta Integration to Improve Marketing ROI
Utilising the right tools in marketing can transform your campaigns. The Klaviyo/Meta integration is something our marketing team has continued to use for its flexibility and capacity to enhance the… Read More
What Made These 3 Black Friday Campaigns Successful?
Join three of Swanky’s digital marketing experts as they reflect on successful Black Friday campaigns from 2023. They share results, discuss tools and strategies implemented, and consider learnings for future… Read More
Text Your Way To Success: 9 Compelling SMS Marketing Statistics For Ecommerce Retailers
Join Sarah Hanney, Digital Marketing Specialist in our Growth Accelerator team, as she explores the latest SMS marketing statistics, and how to best make use of this channel to improve… Read More
Email Marketing ROI is Unmatched – Are You Making the Most Of It?
Email marketing ROI is the highest of all marketing channels. Getting this strategy right for your brand can lead to sustainable revenue that is easily scalable. In this article Sarah… Read More
What Can We Learn From These Social Proof Examples?
Social proof is often mentioned in the marketing world. But how does this psychological phenomenon support your brand’s growth in the ecommerce world? Take a look at these social proof… Read More
How to Use Headings Correctly: Tips for SEO & Accessibility
Having a clear understanding of how to use headings is essential if you want to have an ecommerce site that is both accessible and SEO-optimised. In this article, Anna Giles,… Read More
How to Make the Most of Your Shopify Store Blog
Swanky’s Senior SEO & Content Manager, Anna Giles, has spent years planning and implementing results-driven content marketing strategies for clients across the globe. Join her as she discusses why your… Read More
Google’s Performance Max: A New Ad Campaign for a Shifting Landscape
With Google’s Performance Max campaigns set to replace Smart Shopping by the end of September, Digital Marketing Executive Ellie Jordan has rounded up everything you need to know about this… Read More
5 Reasons Why You Should Prioritise SMS Marketing
If SMS isn’t part of your ecommerce marketing toolbox yet, it should be. A low-cost and effective marketing tactic, SMS could be the key to increased engagement, conversions and revenue… Read More
11 Shopify Pet Stores Leading the Pack
Join us as we round up 11 “paw-some” pet stores on Shopify and Shopify Plus, including two of our very own Swanky clients. These brands are the alphas in their… Read More
How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry,… Read More