Email Marketing ROI is Unmatched – Are You Making the Most Of It?
Email marketing ROI is the highest of all marketing channels. Getting this strategy right for your brand can lead to sustainable revenue that is easily scalable. In this article Sarah… Read More
What Can We Learn From These Social Proof Examples?
Social proof is often mentioned in the marketing world. But how does this psychological phenomenon support your brand’s growth in the ecommerce world? Take a look at these social proof… Read More
How to Use Headings Correctly: Tips for SEO & Accessibility
Having a clear understanding of how to use headings is essential if you want to have an ecommerce site that is both accessible and SEO-optimised. In this article, Anna Giles,… Read More
How to Make the Most of Your Shopify Store Blog
Swanky’s Senior SEO & Content Manager, Anna Giles, has spent years planning and implementing results-driven content marketing strategies for clients across the globe. Join her as she discusses why your… Read More
Google’s Performance Max: A New Ad Campaign for a Shifting Landscape
With Google’s Performance Max campaigns set to replace Smart Shopping by the end of September, Digital Marketing Executive Ellie Jordan has rounded up everything you need to know about this… Read More
5 Reasons Why You Should Prioritise SMS Marketing
If SMS isn’t part of your ecommerce marketing toolbox yet, it should be. A low-cost and effective marketing tactic, SMS could be the key to increased engagement, conversions and revenue… Read More
11 Shopify Pet Stores Leading the Pack
Join us as we round up 11 “paw-some” pet stores on Shopify and Shopify Plus, including two of our very own Swanky clients. These brands are the alphas in their… Read More
How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry,… Read More
SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more… Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your… Read More
Case Study: Performance Marketing Drives 85% Revenue Growth for Pish Posh Baby
Swanky’s performance marketing strategy saw established baby retailer Pish Posh Baby achieve their 85% year-on-year revenue growth goal, thanks to a coordinated, multi-channel approach to their Black Friday Cyber Monday… Read More
How to Use Zero-Party Data to Personalise Your Customer’s Shopping Experience
Today's article features the expertise of Skafos' Michael Hall. Join him as he explores the best ways to personalise your brand's ecommerce experience using zero-party data, including emerging technologies like… Read More