Why migrate from Shopware to Shopify?
German open source ecommerce platform Shopware helps retailers create, manage and grow their online stores. We are speaking to an increasing number of brands who are looking to migrate away from Shopware due to a number of key limitations and challenges.
Typical frustrations include ecommerce teams having little autonomy over site changes, as well as a lack of integration options and a poor analytics offering. Developer support can be limited as well, which can quickly drain budgets and contribute to slow rollout of changes. Shopware retailers also talk of a high-friction checkout with a poor user experience for end customers.
Additionally, Shopware 5 is being sunsetted in July 2024, after which users will no longer be supported with bug fixes and security updates. Retailers using this version of the platform will either need to upgrade to Shopware 6 or migrate to an entirely new ecommerce solution.
For Shopware brands looking for a simpler, more user-friendly and cost-effective ecommerce platform, Shopify can be a very attractive solution. Popular for its flexibility, holistic data and insights reports, and rapid code-free customisations, it provides a compelling alternative for dissatisfied Shopware users.
As well as being more intuitive for back-end users, Shopify also empowers retailers to provide a superior online experience for their customers. With the best-converting checkout on the internet, as well as a wealth of integrations at their fingertips, brands can serve up a smooth customer experience that increases conversion and retention.
