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Innermost

Helping this health & fitness brand escape its Magento misery.

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A forward-thinking nutritional supplements brand

INNERMOST

Industry & products

Innermost is an award-winning health and fitness brand that specialises in 'smart nutrition for enhanced living'. With a leading team of clinical nutritionists at the forefront, Innermost has created a range of proteins, boosters and capsules that leverage the power of superfoods and other natural, nutrient-rich ingredients.

Retail model

After an initial focus on offline B2B sales, the Innermost team invested heavily in online DTC growth.

Active markets

British brand Innermost has seen rapid growth in both the UK and international markets.
A forward-thinking nutritional supplements brand
SERVICES

How Swanky has helped Innermost

Platform Consultation

Validating Shopify Plus as a good fit for Innermost's fast-evolving needs and long-term goals.

OUR TECH STACK CONSULTANCY

Migration

Replatforming the Innermost website from Magento to Shopify Plus, following a tried-and-tested migration process.

OUR MIGRATION SERVICE

Shopify Plus Design

Communicating Innermost's unique vision through carefully considered design elements, delivering a combination of form and function.

OUR DESIGN EXPERTISE

Kickstarting Innermost’s journey on Shopify Plus

Feeling thwarted by their recently-launched Magento 2 Commerce site, the Innermost team reached out to Swanky to discuss migrating to Shopify Plus.

After communicating the features and benefits of the platform – and validating it as a compelling solution – we started work on the transition.

Read our case study to read about:

  • The sharp, minimalist design we created
  • How we reflected brand values across the site
  • How we incorporated a product focus throughout the store
  • The sense of community we built by leveraging the Innermost blog
  • How we designed with conversions in mind

 

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“Working with Swanky allows us to have confidence in our ecommerce platform and allows us to focus our time on other areas which will help propel our business forward.”

Shivraj Bassi, CEO & Founder of Innermost

Migrate to Shopify with Swanky

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