Articles
Case Study: How a Swanky Loyalty Program Boosted this Shopify Plus Store’s Revenue by 226%
In recent years, a wealth of research has demonstrated that online shoppers respond extremely well to ecommerce stores that have a strong loyalty program, are user-friendly and are easy to navigate. In fact, Bain & Company found that 60-80% of customers who describe themselves as satisfied do not go back to do business again with the company that satisfied them unless they have a loyalty program in place. Additionally, according to Shopify, the top three influencing factors in the success of loyalty programs are whether they are easy to use, easy to understand and whether they offer impressive discounts to customers. Want even more proof? Read on to find out how Swanky helped a premium footwear retailer to give their revenue and customer retention a serious boost by overhauling their existing customer loyalty program and improving the user-friendliness of their store’s design. …Read More
Google Ads vs SEO: Which is the Right Investment for Your Shopify Store?
When it comes to creating a sustainable traffic growth strategy for your Shopify store, upping your visibility on search engines is the name of the game. But is it possible to increase your website traffic from Google without spending any money? And even if you could, would investing in paid search engine advertising help you attract a larger number of new customers to your store? Let’s take a look at the two best-known tactics in search engine marketing – Google AdWords and SEO – to find out the extent to which each could help you scale your ecommerce business. …Read More
4 Reasons to Choose an Exeter Web Design Agency
One of the great privileges of working in the website design industry is that we get to interact with clients all over the globe. It's now possible to choose the best design agency for your individual project, irrespective of where they are situated. We absolutely love working with our European, Asian and North American clients. However, there's something equally exciting about being an Exeter web design agency working with local Exeter and Devon businesses, charities and organisations. If you're situated in the South-West and have an upcoming website project, here are 4 reasons to choose an Exeter web design agency. …Read More
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